Mature Market Experts Stat of The Day: In-store Assistance

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Mature Market Experts: more mature market news and stats more often – In-store Assistance – Want to sell more products in this recession? Then I have a suggestion . . . treat the mature market like gold when they come into your store. Research shows us that they have the time, money and patience/attention span to listen to a highly trained sales person . . . and that they will appreciate your effort! According to a study by the Consumer Electronic Association and TNS Compete,“The majority of older Americans are comfortable researching and purchasing electronics products, and the internet is a widely tapped research tool. But many also lean heavily on in-person information sources. 63% percent spoke with a sales associate in person when researching their consumer-electronics purchases, compared with 47% of those 18 to 49.”

If your team needs some mature market sales training or marketing assistance, our team at TR Mann Consulting can help.

Mature Market Experts Stat of The Day: Mature Market Frustration with Technology. Apple Are You Listening?

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Mature Market Experts: more mature market news and stats more often – Mature Market Frustration with Technology – Despite the fact that over 50% of the households in the US are now headed up by someone over 50, tech companies just don’t seem to be thinking about the details that should imply. A perfect example, it requires super human skills to read the serial number on the back of my IPOD. Think about it, if you are going to ask me for a number so that I can register, make it so that I can actually read it. Steve Jobs . . . are you listening? Trust me, this won’t offend your younger audience. (I should note, that I’m a huge fan of Apple’s designs skills, even the best sometimes stumble.)

ipod mature market Advertising Age recently noted a study by the Consumer Electronics Association and TNS Compete of 3,135 adults in November of 2008: “Older consumers also reported a higher level of frustration with the complexity of technology. Sixty percent of consumers 50 or older identified feature-laden products as a main source of frustration with technology, compared with 39% of consumers 18 to 49.”

Personally, I don’t think most of the fixes require huge technical advances but rather a little empathy. So how about you, do you have any examples of STUFF that drives you crazy?