Mature Market Experts Stat of The Day: In-store Assistance

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Mature Market Experts: more mature market news and stats more often – In-store Assistance – Want to sell more products in this recession? Then I have a suggestion . . . treat the mature market like gold when they come into your store. Research shows us that they have the time, money and patience/attention span to listen to a highly trained sales person . . . and that they will appreciate your effort! According to a study by the Consumer Electronic Association and TNS Compete,“The majority of older Americans are comfortable researching and purchasing electronics products, and the internet is a widely tapped research tool. But many also lean heavily on in-person information sources. 63% percent spoke with a sales associate in person when researching their consumer-electronics purchases, compared with 47% of those 18 to 49.”

If your team needs some mature market sales training or marketing assistance, our team at TR Mann Consulting can help.

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Mature Market Experts Stat of The Day: Mature Market Frustration with Technology. Apple Are You Listening?

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Mature Market Experts: more mature market news and stats more often – Mature Market Frustration with Technology – Despite the fact that over 50% of the households in the US are now headed up by someone over 50, tech companies just don’t seem to be thinking about the details that should imply. A perfect example, it requires super human skills to read the serial number on the back of my IPOD. Think about it, if you are going to ask me for a number so that I can register, make it so that I can actually read it. Steve Jobs . . . are you listening? Trust me, this won’t offend your younger audience. (I should note, that I’m a huge fan of Apple’s designs skills, even the best sometimes stumble.)

ipod mature market Advertising Age recently noted a study by the Consumer Electronics Association and TNS Compete of 3,135 adults in November of 2008: “Older consumers also reported a higher level of frustration with the complexity of technology. Sixty percent of consumers 50 or older identified feature-laden products as a main source of frustration with technology, compared with 39% of consumers 18 to 49.”

Personally, I don’t think most of the fixes require huge technical advances but rather a little empathy. So how about you, do you have any examples of STUFF that drives you crazy?