Mature Market Experts Gem of The Day: Baby Boomer Steve Jobs Turns 54

Mature Market Experts: more mature market news and stats more often: Yesterday Baby Boomer and cancer survivor Steve Jobs turned 54. As one of the people most responsible for shaping a generation, Steve offered some incredible insight on two important topics . . . how to get back up after getting fired (a pretty timely subject in this economy) and the power of death. This commencement speech which he gave at Stanford University is worth the 15 minutes of your time. 

PS     Steve, if you read this, please fix this IPOD problem for your Baby Boomer fans.

PPS   I like Mr. Job’s mention in the video of the “Google” predecessor.

Mature Market Experts Stat of The Day: Mature Market Frustration with Technology. Apple Are You Listening?

895472 mature market frustration

Mature Market Experts: more mature market news and stats more often – Mature Market Frustration with Technology – Despite the fact that over 50% of the households in the US are now headed up by someone over 50, tech companies just don’t seem to be thinking about the details that should imply. A perfect example, it requires super human skills to read the serial number on the back of my IPOD. Think about it, if you are going to ask me for a number so that I can register, make it so that I can actually read it. Steve Jobs . . . are you listening? Trust me, this won’t offend your younger audience. (I should note, that I’m a huge fan of Apple’s designs skills, even the best sometimes stumble.)

ipod mature market Advertising Age recently noted a study by the Consumer Electronics Association and TNS Compete of 3,135 adults in November of 2008: “Older consumers also reported a higher level of frustration with the complexity of technology. Sixty percent of consumers 50 or older identified feature-laden products as a main source of frustration with technology, compared with 39% of consumers 18 to 49.”

Personally, I don’t think most of the fixes require huge technical advances but rather a little empathy. So how about you, do you have any examples of STUFF that drives you crazy?