Mature Market Experts Gem of The Day: Receive Special Reduced Rate At DC Conference!

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Mature Market Experts: more mature market news and stats more often – Mature Market Experts Members Receive Special Reduced Rate At DC Conference! Joining Market Experts is Free, and the benefits are awesome. Members receive special rates on conferences like Hot Trends In Marketing To The Boomer and Mature Consumer which is now just $295! Here’s where to register. I’ll (Tom Mann of TR Mann Consulting) be there . . . more importantly, there’s an incredible lineup of speakers:

New Insights for Companies and Their Agencies
Targeting Boomers and Beyond

A Workshop Sponsored by the International Mature Marketing Network
and the Market Research Global Alliance

May 15, 2009 in Washington, D.C.,
at the Marriott Residence Inn Arlington – Pentagon City*

• Hot Trends in Marketing to the Boomer and Mature Consumer
• Breakthrough Strategies
• Case Studies
• New Ideas
• Solutions to a Recession Economy

About this special one day event:

The workshop provides new insights into how to develop new products and services in these challenging economic times. Attendees will hear from some of the leading experts and thought leaders on how to build successful relationships in this fastest-growing demographic segment which has its unique combination of needs.
Our culture places a premium on “youth”. However, age 50 plus is the fastest growing demographic segment (and will be for the next 30 years). This group more than any other generation before them is highly focused on the brands that satisfy their unique combination of needs.

Receive practical advice, case studies and actionable research. All in an exclusive setting limited to 130 participants designed to maximize networking opportunities with key decision makers.

You will learn how to:
• Segment and reach this lucrative market using new methodologies,
• Develop products and services that reflect the needs and wants of this market,
• Create meaningful and effective advertising messages,
• Market your products and services in even the worst economy,
• Turn the recession marketplace into a unique opportunity for increased sales.

MME Members $295.00 (Mature Market Experts)

Special offer: Register before April 30 at $395.00 and bring a colleague for Free.

 
Please contact Dr. Leslie Harris, workshop organizer, at mmrharris@aol.com.

*Attendees will receive a free copy of
After Fifty :How the Baby Boom Will Redefine the Mature Market or
After Sixty: Marketing To Baby Boomers Reaching Their Big Transition Years

Market Leaders Confirmed as Speakers:

Kevin Lavery
One of the co-founders of Millennium Direct and is currently Managing Director. Millennium is the leading resource of marketing and research services in the United Kingdom for the 50+ population. Kevin is also President of IMMN, an international network formed to provide marketing services to the Boomer generation.

Andrew Nibley
Chairman and CEO of Marsteller, the advertising interactive, event management and production unit of Burson Marsteller, the world’s leading public relations agency. Andy has been a President, CEO or Chairman in four different industries: news, internet, music and advertising.

Sandra Timmermann
Assistant Vice President, MetLife, and Executive Director, MetLife Mature Market Institute. In her role, Sandy is responsible for research, education and consultation on aging and the 50+ market for MetLife and its business partners.

Dr. Carol Orsborn
Senior Strategist with Vibrant Nation.com, an information sharing website for leading edge Boomer women. Carol has provided counsel to over 100 leading companies in a broad array of industries including AT&T, Pfizer Pharmaceuticals, Prudential, The Walt Disney Company, Hallmark and Visa. Dr. Orsborn was also co-founder of Fleishman-Hillard’s FH Boom, the first initiative by a global public relations agency dedicated to helping companies market to the Boomer Generation.

Laurel Kennedy
Founder of the “thinking firm” (part think tank and part consulting) called Age Lessons. She has appeared on national television including CNBC and Comcast TV, and as a keynote speaker before numerous industry and corporate forums. She has consulted for such clients as Johnson Wax, Keebler, Kraft, Kellogg, Quaker Oats, Pepsi and Sara Lee.
*Kennedy’s book “The Daughter Trap” is due out from St. Martin’s Press in spring of next year. Look for it!

Tom Mann
Managing partner of TR Mann Consulting and is a recognized leader in the senior industry. Tom is the managing partner of TR Mann Consulting and is the co-founder of Mature Market Experts. Tom was the Senior Vice President of Advertising for Erickson Retirement Communities. His responsibilities included market research, strategy, budgeting, creative review and media placement. In addition he was the publisher of the Erickson Tribune, the nation’s largest monthly newspaper addressing health, active lifestyles for people 62 plus. His clients include real estate developers, retirement communities, exercise and fitness programs, car companies, magazine publishers, the travel industry, and companies that sell consumer goods or services to the senior marketplace.

Jacob Brown
President of In-Depth Research, a strategic market research company specializing in Boomer/Senior Research, Healthcare Research and Technology Research. In-Depth conducts research for many leading companies, including Microsoft, Tivo, United Healthcare, Intel, Varian Medical Systems, Adobe and Disney.

Todd Harff
President of Creating Results, a strategic marketing, public relations and advertising agency that develops demand for lifestyle-oriented products and services. Todd is a nationally renowned expert in understanding and motivating mature consumers. Over the past 15 years, Creating Results has worked with government agencies, not-for-profits, Fortune 500 companies and entrepreneurs in a variety of industries to build relationships with Boomers and beyond. Some of the clients that have been served include: National Association of Home Builders, Rhode Island Hospitality & Tourism Association, Mystic Coast & Country Travel Industry, Willow Valley Retirement Communities, Potomac Hospital, Ingleside Retirement Communities.

Gerald Linda
President of Gerald Linda & Associates, a 15-year-old marketing consulting firm. The firm provides marketing strategy, planning and research services to a wide mix of large, sophisticated marketers as well as smaller entrepreneurial companies. A second service is adding advertising and public relation agencies with their new business and account planning efforts. And a third service is the provision of Interim Marketing Leadership services for organizations. He is a frequent writer and speaker, whose thinking has appeared in dozens of trade and professional journals. And he has made over 100 presentations and speeches at association meetings and conferences. He also serves on the editorial review board for the Journal of Current Issues in Research and Advertising (JCIRA). And he is the co-author of the forthcoming book, MORE Guerrilla Marketing Research, which will be published by Kogan Page in the first half of 2009

Brent Green
Brent is a marketing communication strategist and consultant with internationally respected expertise in generational marketing He is the author of Marketing to Leading Edge Boomers: Perceptions, Principles, Practices, Predictions. Established in 1986 and located in Denver, Colorado, Brent has received over 50 regional, national and international awards for creative and strategic excellence. The firm has produced programs for a diverse range of clients including The Broadmoor, Total Petroleum, Orange Glo International (OxiClean brand), McDonalds, Blue Cross Blue Shield, The American Water Works Association, The General Merchandise Distribution Council, The American Numismatic Association, Men’s Fitness Magazine, Rodale’s Best Life and Men’s Health magazines, Experimental and Applied Sciences (EAS), FrontRange Solutions, Hewlett-Packard, and the United States Olympic Committee.

Space is limited to 130 attendees, so sign-up now!

Continential Breakfast and Full Lunch will be served.
Hotel is located 2 miles from Ronald Reagan Airport w/ complementary shuttle service.

*Sponsorship Opportunities Available*
Workshop Sponsorship

See you in May!

Details

When: Friday, May 15, 2009 7:30 AM – 5:00 PM

Where:

Marriott Residence Inn Arlington
550 Army Navy Drive
Arlington, Virginia 22202
USA
703.413.6590

Eastern Time Zone

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Mature Market Experts Gem Of The Day: Boomers and the Wii Fit

Mature Market Experts: more mature market news and stats more often – Boomers and the Wii Fit – My wife and I just got a “Nintendo Wii for the kids.” According to the Wii’s virtual fitness trainers on the Wii Fit game, the first time I stepped on the Wii pad, I was 15 years older than my actual age. Pretty disheartening for a guy who’s active and regularly runs marathons. I blame it on my poor balance which the game tends to penalize. Anyway, this morning I tried it again, and knocked it down to just 4 years over my actual age so I’m making progress.

No one should confuse the Wii Fit program for real science or a real cardiovascular workout but there is definitely something to be had with the concept. For example, for someone who has never had anything to do with Yoga or stretching, the Fit introduces some worthwhile drills. Most importantly, it introduces some areas to work on to improve key deficiencies (i.e. falls are the number one cause of hospitalizations among seniors, so balance is definitely worth working on). The Wii is not there yet, but it doesn’t take a genius to see where this technology is headed.

In the meantime, Nintendo … by incorporating the mature market … continues to trounce their competition.

Source: SeattlePI.com

Source: SeattlePI.com

As I’ve mentioned before, When I was at Erickson, heading up the advertising team, the brilliantly creative interactive team produced a series of incredibly cool/funny videos centered around Wii bowling at their retirement communities. Definitely worth watching!

Note: The Washington Post did an excellent review on Wii Fit.

Mature Market Experts Gem of The Day: An Innovative Fitness Program For The Mature Market – You Have To Watch This Video!

davidbw3Mature Market Experts: more mature market news and stats more often – Conductorcise – What does a well known conductor do for an encore? If you’re Maestro David Dworkin, you train health coordinators and fitness trainers in an extraordinary low impact exercise program for the mature market called Conductorcise. Watch this video segment The Today Show on NBC did on the Maestro, it’s guaranteed to delight. Mr. Dworkin’s unique exercise program is a symphony performance, a music lesson, and an aerobics workout all rolled into one!

The Maestro, who has led orchestras across America and abroad, and served as Conductor and Artistic Consultant of three PBS Television recalls, “About seven years ago, after a conducting engagement, I jumped off the podium (as I always do) sweating, excited, feeling so high. Amazingly, I am never tired after even the most strenuous program. I started to ponder why I was never exhausted. After all, I am a physical conductor, allowing the music to flow through my body like an electric current. So where did this exuberant source of energy come from? I found that conducting is a very physical experience just like any exercise program … This combined with the stimulus of the music allows your brain to function at maximum capacity, producing a joyful experience. So I thought, ‘Why shouldn’t everyone enjoy this natural high?’”maestro-david1

The Maestro continues, “I proceeded by asking to do the program in any venue I could find. Friends of mine set up performances . . . HUD housing in L.A, YMCA’s and JCC’s in New Orleans, and Tennessee . . . schools, senior centers, active 50+ retirement communities, continuing care retirement communities and libraries . . . anyplace I could find people to engage. I did the program for children, active adults, boomers and seniors. However, I also did the program for Alzheimer and stroke patients, challenged and dementia individuals and the chair bound. And guess what? It worked for all! Now we’re certifying fitness trainers at in schools and retirement communities around teh country and I’m having a blast!”

Fitness trainers love the program. How much? The International Conference on Active Aging has just chosen Dworkin’s fitness fusion concept, CONDUCTORCISE®, as one of North America’s six most innovative active aging programs.
 

Full Disclosure: Conductorcise is a client of TR Mann Consulting. That being said, I still think this is a really cool video that you have to see for yourself.

Leading Senior Experts Consortium Continues To Grow

And now, a word from our sponsor: TR Mann Consulting. Boomer / Senior / Mature Market Stat of the Day – The numbers are staggering.

In 2010 the 65+ population will be at roughly 40 million, quickly rising to more than 54 million by 2020. When you consider these are the people who hold the bulk of the country’s money and are undergoing significant life changes, they will drive the lion’s share of our economy. To prepare for that, I’ve put together a strategic all-star team of mature market experts. This unique team makes us an incredibly different marketing team.

TR Mann Consulting has recently added Gary Applebaum, M.D, Geriatrician, one on the country’s foremost experts on geriatrics; Marks, Thomas, Architects designer of some of the nation’s finest retirement communities; David Weilgelt of Immersion Active, leaders in on-line marketing to seniors, and Anirban Basu, the founder of Sage Policy and Chief Economist of the Associated Builders and Contractors (national).

Here’s a little more dirt on my new teammates:

Gary Applebaum, M.D, Geriatrician

Currently, Dr. Applebaum continues to practice medicine at Levindale Hebrew Geriatric Center and Hospital. He received his M.D. from the University of Pennsylvania, trained at the Johns Hopkins University and is board certified in Internal Medicine and Geriatrics. He is also a partner and investor in an early stage venture capital fund, Nobska Ventures. A winner of the prestigious honor of National Geriatrics Clinician of the Year, Dr. Applebaum is one of the foremost experts on geriatrics. Mr. Applebaum established the Erickson Health system for Erickson Retirement Communities and has testified at a congressional hearing for the U.S. House of Representative, Select Committee on Aging. Gary is extremely talented at helping companies set up continuing care retirement communities, assisted living and nursing facilities, and health care surveys.

David Weigelt, Interactive Technology

The co-founder of Immersion Interactive, David Weigelt and his team, are leaders in developing on-line marketing campaigns designed specifically for boomers and seniors. They have a proprietary approach to plan, deploy, manage, and optimize an online advertising campaign that effectively targets 50-plus Internet users and uses an extensive database of media publishers to specifically target different groups of mature users. Through ongoing research and testing they have developed a comprehensive set of best practices and an alternative means of delivery that yield higher click-through and conversion rates. And once implemented, they develop unique methods to optimize and retarget your campaign to ensure your best return on ad spend (ROAS).

Anirban Basu, Economist

The founder of Sage Policy, Anirban Basu is one of the Mid-Atlantic region’s most recognizable economists, in part because of his consulting work on behalf of numerous clients, including prominent developers, bankers, brokerage houses, energy suppliers and law firms. On behalf of government agencies and non-profit organizations, Mr. Basu has written several high-profile economic development strategies. Mr. Basu was also recently named the Chief Economist of the Associated Builders and Contractors (national).

Marks, Thomas, Architects

Marks, Thomas, Architects is one of the nations’ premier architectural firms. They are nationally known for designing environments and communities that have the power to inspire and transform while preserving, conserving and enhancing both natural and built environments for future generations. Their designs promote ecologically responsible, cost-effective, productive and healthy places to live, learn, work and play.

So what do we all do? TR Mann consulting specializes in: selling real estate (condominiums, active 55, retirement communities, continuing care, assisted living, and nursing care); marketing to boomers/seniors; and creating profitable, award-winning media. Each of the partneres in this independent marketing firm has over 15 years experience in their area of focus. Recognized as industry leaders, this team founded the Mature Market Experts which has grown into an international networking group. TR Mann Consulting’s clients range from national publications, like GRAND Magazine, to some of the world’s largest publicly traded builders. In short, if you’re trying to sell or reach the senior market, we’re your team.

 

Marks, Thomas, Architects is one of the nations’ premier architectural firms. They are nationally known for designing environments and communities that have the power to inspire and transform while preserving, conserving and enhancing both natural and built environments for future generations. Their designs promote ecologically responsible, cost-effective, productive and healthy places to live, learn, work and play.

So what do we all do? TR Mann consulting specializes in: selling real estate (condominiums, active 55, retirement communities, continuing care, assisted living, and nursing care); marketing to boomers/seniors; and creating profitable, award-winning media. Each of the partneres in this independent marketing firm has over 15 years experience in their area of focus. Recognized as industry leaders, this team founded the Mature Market Experts which has grown into an international networking group. TR Mann Consulting’s clients range from national publications, like GRAND Magazine, to some of the world’s largest publicly traded builders. In short, if you’re trying to sell or reach the senior market, we’re your team.