Mature Market Experts Stat of The Day: Celebrating – The Mature Market Experts Blog Turns 1!

cb030077 Mature Market Experts birthday

Mature Market Experts: more mature market news and stats more often – Happy Birthday To Us – Wow! Hard to believe one year has blown by. We’ve posted faithfully 5 days a week since we started (that’s a lot harder than you would think). Thanks for reading.

Truthfully, we have had tons of help and are very grateful. We’ll save a piece of cake for you.

If you are interested in joining the Mature Market Experts LinkedIn group, just click here. We’d love to have you along for the ride.

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Mature Market Experts Stat of The Day: Mature Market Experts LinkedIn Membership Climbs Past 300!

mature-market-expertsMature Market Experts: more mature market news and stats more often – Mature Market Experts LinkedIn Membership Climbs Past 300! I’ve been pleasantly surprised by the growth of our LinkedIn networking group. We are now the largest networking LinkedIn group for people serving the mature market. Our group connects investors, bankers, real estate developers, consumer goods companies, health care professionals, journalists and marketing experts who are interested in serving the boomer and senior marketplace.

Joining Mature Market Experts is simple and free:

To join the Mature Market Experts LinkedIn Networking group just click on the following link: http://www.linkedin.com/groupsDirectory?results=&sik=1228175683442 and type in to the search box “Mature Market Experts.”

As a member of the group, you’ll get to enjoy LinkedIn’s useful discussion tool that allows you to post questions for the group, as well has have text conversations.

To subscribe to the Mature Market Experts blog just click on the following link: https://maturemarketexperts.wordpress.com/feed/

To follow us on Twitter click on: http://twitter.com/trmann

Thanks again for following us, and feel free to contact me with any ideas or suggestions.

Warmest regards,

Tom

Tom Mann
Managing Partner, TR Mann Consulting
www.TRMann.com
410-292-4333
Tom (AT) TRMann.com


Mature Market Experts Stat of The Day: Mature Market Women

CBR001078 Yoga Mature Market Experts

Mature Market Experts: more mature market news and stats more often – Mature Market Women – According to research in Marti Barletta’s book, PrimeTime Women™ , 59% of mature market women, 50 to 70 years old, feel that their greatest achievements are still ahead of them.

I couldn’t agree with her more. Let’s see, at 50 a woman is more experienced, wealthier, and more spiritually-centered. And at 50, she is only 1/2 way through her life . . .

This, my friends, is an audience worth serving. And I’m betting that a few of them will be looking for a “Health Sherpa” to maximize those last 50 years!

PS   Want to join Mature Market Experts’ LinkedIn networking group? Click here.

Hot Trends In Marketing To The Boomer and Mature Consumer

CB104866 mature market shopping
I’ll (Tom Mann of TR Mann Consulting) be there will you? I’m scheduled to speak at this upcoming event “Hot Trends In Marketing To The Boomer and Mature Consumer” being sponsored by The International Mature Marketing Network and The MRGA Market Research Global Alliance. The event is being held May 15th in DC. Best of all, I’ve arranged for Mature Market Expert (MME) members to get a special rate of just $425 if you register before March 30th (if you’re not already a member, just join up through LinkedIn . . . it’s FREE to join MME). Also, you should know that there are only 125 seats available for this exclusive event. Here’s the list of confirmed speakers:
Kevin Lavery
Executive Creative Director of MillenniumDirect, the leading resource of marketing and research services in the United Kingdom for the 50+ population and President of the International Mature Marketing Network. Kevin will be the events’ lead-off speaker.
Andrew Nibley
Chairman and CEO of Marsteller, the advertising interactive, event management and production unit of Burson Marsteller, the world’s leading public relations agency, Andy has been a President, CEO or Chairman in four different industries – news, internet, music and advertising.
Sandra Timmermann
Assistant Vice President, MetLife, and Executive Director, MetLife Mature Market Institute. In her role, Sandy is responsible for research, education and consultation on aging and the 50+ market for MetLife and its business partners.
Dr. Carol Orsborn
Senior Strategist with Vibrant Nation.com, an information sharing website for leading edge Boomer women. Carol has provided counsel to over 100 leading companies in a broad array of industries including AT&T, Pfizer Pharmaceuticals, Prudential, The Walt Disney Company, Hallmark and Visa.
Laurel Kennedy
Founder of the “thinking firm” (part think tank and part consulting) called Age Lessons. She has appeared on national television including CNBC and Comcast TV, and as a keynote speaker before numerous industry and corporate forums. She has consulted for such clients as Johnson Wax, Keebler, Kraft, Kellogg, Quaker Oats, Pepsi and Sara Lee.
Todd Harff
President of Creating Results, a strategic marketing, public relations and advertising agency that drives demand for lifestyle-oriented products and services. Mr. Harff is a nationally renowned expert in understanding and motivating mature consumers. Over the has 15 years, Creating Results has helped government agencies, not-for-profits, Fortune 500 companies and entrepreneurs in a variety of industries build relationships with boomers and beyond.
Jacob Brown
President of In-Depth Research, a strategic market research company specializing in Boomer/Senior Research, Healthcare Research and Technology Research. In-Depth conducts research for many leading companies, including Microsoft, Tivo, United Healthcare, Intel, Varian Medical Systems, Adobe and Disney.
Gerald Linda
President of Gerald Linda & Associates, a 15-year-old marketing consulting firm. The firm provides marketing strategy, planning and research services to a wide mix of large, sophisticated marketers as well as smaller entrepreneurial companies. A second service is adding advertising and public relation agencies with their new business and account planning efforts. His responsibilities have included providing marketing counsel and research needs for such clients as Miller Brewing Company, S.C. Johnson & Son, Inc. and BP Amoco.
Tom Mann
Managing partner of TR Mann Consulting, Tom is a recognized leader in the senior industry.  Previous to starting his own firm, Mr. Mann was the Senior Vice President of Advertising for Erickson Retirement Communities. In addition, he was the publisher of the Erickson Tribune, the nation’s largest monthly newspaper addressing health, active lifestyles for people 62 plus. His firm TR Mann Consulting specializes in advertising, marketing, communications and PR for Baby Boomers and beyond. Their clients include real estate developers, magazine publishers, the travel industry, and companies that sell consumer goods or services to the senior marketplace. Mr. Mann is also the founder of the Mature Market Experts Group.
Let me know if you plan on attending, I’d love to meet you.
Warmest regards,
Tom
Tom Mann, Managing Partner
TR Mann Consulting
Co-founder, Mature Market Experts

How to join the Mature Market Experts

      Based on the traffic reports, many of the visitors to this site aren’t members of Mature Market Experts – the networking group for investors, bankers, real estate developers, consumer goods companies, health care professionals, journalists and marketing experts interested in the mature market. That’s OK, we still love you. If you serve, market to, or write about people who are baby boomers and/or seniors this is the group for you.  

      So, here’s how to join if you’re interested.  Simply visit my LinkedIn profile, then scroll down until you see the “Mature Market Experts” networking badge. Click on the badge for a very simple sign up process. Just click on the following link: http://www.linkedin.com/e/gis/57667/7A8D9516E8CF

      Hope to see you in the group!

Cheers,

Tom

Welcome to Mature Market Experts!

Investors, bankers, real estate developers, consumer goods companies, health care professionals, journalists, and marketing experts. If you serve, market to, or write about people who are 50 years old or older, this is the networking group for you.

I hope to turn this blog into a valuable networking tool for you. Here are a couple of tools I hope to use:

1. Events – I’ll try to keep the blog chocked full of events that will be of interest to this group. Please let me know if I’m missing anything you think belongs.

2. Links to senior industry blogs and maybe a few others that I find interesting.

3. Guest/regular blogger entries on topics that we think are valuable.

4. For LinkedIn members there is now a useful discussion tool that allows you to post your questions for the group.

Again, hopefully this becomes a valuable tool for you and your friends. Please spread the word about our LinkedIn group, its power comes it connectivity and the relationships we form. Regards,

 Tom

 PS   I’m looking forward to your feedback on how to make this a great site.

PPS   Here’s how to join Mature Market Experts: http://www.linkedin.com/e/gis/57667/7A8D9516E8CF