Mature Market Experts Stat of The Day: Exercise

j0309147 Mature Market Experts bikingIs the mature market exercising enough? Sadly, the answer is no.

“Statistics from the Centers for Disease Control in Atlanta show that only 28 percent of seniors ages 65-74 engage in the recommended amount of physical activity, while 34 percent are totally inactive. Only 24 percent of seniors over 75 exercise at recommended levels, while 46 percent remain completely inactive.”

Source: seattlepi.com

I recently attended the International Council on Active Aging (ICAA) and presented some ideas on how retirement communities and fitness centers could engage the mature market through relational marketing. Regardless of your product or service, many of the techniques I discuss in this PowerPoint are effective ways to cost-efficiently market while building strong, lasting relationships. To see the presentation, click here on: TR Mann Consulting – Relational Marketing.

By the way, several years ago the AARP in conjunction with the ICAA did a study on terminology . . . the mature market reacted very negatively towards the term “exercise” while the term “active” tested very positively.

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