Mature Market Experts Stat of The Day: Baby Boomers Keep Fitness Industry Growing

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Mature Market Experts: more mature market news and stats more often – With 77.5 million boomers focused on staying young, fitness industry focuses on them – ““Baby boomers are a booming population. Their numbers are expected to increase by about 25 percent in the next eight years,” said Kara Thompson, of the International Health, Racquet and Sportsclub Association (IHRSA).

Boomers span ages 43 to 61, approximately. With the U.S. Administration on Aging reporting that 77 percent of all financial assets in the United States are held by those 50 and older, it’s like the poet said: “You don’t need a weatherman to know which way the wind blows.”

Thompson said an a survey by IHRSA, which promotes fitness through education and sports club membership, showed that gym membership among the 55+ group in the United States jumped from 1.5 million in 1987 to 9.9 million in 2007.

“It is estimated that in this year alone, Boomers will spend over $70 billion on ways to stave off the aging process,” she added.

As we age, tendons and muscles shorten, bones lose calcium and lungs lose elasticity, writes Dr. Vonda Wright, in her new book, “Fitness After 40.”

But that’s just the bad news.

“Only 30 percent of aging is genetic,” Wright, who specializes in sports medicine, explained. “That means that 70 percent of how we age is determined by the decisions we make.””

Source: MSNBC and Reuters

Note from Tom Mann: Remember, With the 77.5 million boomers expected to increase by 25% in the next 8 years, the fitness industry will continue to represent a growth opportunity even in a down economy. I recently spoke at the International Council on Active Aging (ICAA) and presented some ideas on how retirement communities and fitness centers could engage the mature market through relational marketing. Regardless of your product or service, many of the techniques I discuss in this PowerPoint are effective ways to cost-efficiently market while building strong, lasting relationships. To see the presentation, click here on: TR Mann Consulting – Relational Marketing.

Also, worth repeating, several years ago the AARP in conjunction with the ICAA did a study on terminology . . . the mature market reacted very negatively towards the term “exercise” while the term “active” tested very positively.

 

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Mature Market Experts Stat of The Day: Exercise

j0309147 Mature Market Experts bikingIs the mature market exercising enough? Sadly, the answer is no.

“Statistics from the Centers for Disease Control in Atlanta show that only 28 percent of seniors ages 65-74 engage in the recommended amount of physical activity, while 34 percent are totally inactive. Only 24 percent of seniors over 75 exercise at recommended levels, while 46 percent remain completely inactive.”

Source: seattlepi.com

I recently attended the International Council on Active Aging (ICAA) and presented some ideas on how retirement communities and fitness centers could engage the mature market through relational marketing. Regardless of your product or service, many of the techniques I discuss in this PowerPoint are effective ways to cost-efficiently market while building strong, lasting relationships. To see the presentation, click here on: TR Mann Consulting – Relational Marketing.

By the way, several years ago the AARP in conjunction with the ICAA did a study on terminology . . . the mature market reacted very negatively towards the term “exercise” while the term “active” tested very positively.

What To Do In A Bad Economy: Stop Marketing!

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My fellow Mature Market Experts, I thought I’d share a great take on the economy and marketing’s relationship by Charles Osgood (just click here). If you love Dr. Seuss, you’ll love this!

By all means, it you want to guarantee that you have no chance at success, stop or cut back your marketing and advertising efforts.

If, however, you are interested in gaining sales and market share in the boomer or senior market space, I recommend you contact some mature marketing experts (preferably my team at TR Mann Consulting).

PS  I’ll be speaking at and attending the International Council on Active Aging’s upcoming Conference (December 4th thru 6th) at the Henry B. Gonzalez Convention Center in San Antonio, Texas. Let me know if you’re attending, so that we can try to catch up.

 

List your Age-Friendly Fitness and Wellness Facility On This New Locator

The International Council on Active Aging (ICAA) is pleased to introduce the ICAA Products and Services Locator, a new tool that replaces the ICAA Age-Friendly Fitness and Wellness Facility Locator.

 

This new ICAA service will locate:

 

·         age-friendly fitness centers and programs—for mature market members looking for facilities and services that are open to the general public

 

·         55-plus communities—for seniors seeking a residence

 

·         health stores—for people looking for retail products and services to support a healthy lifestyle

 

·         community services—for people seeking indoor and outdoor community-based recreation and fitness programs

 

By scrolling over icons, users will know if a product or service can meet their needs based on their abilities, as listings are categorized according to ICAA’s Functional Levels.

 

If your organization offers any of the above services, ICAA invites you to enroll your organization today in the ICAA Products and Services Locator—it’s absolutely free. You can enhance your listing with a 20-word description, along with a link to your website. You can also let users know if you are an ICAA member in good standing.

 

To register your organization on the ICAA Products and Services Locator, please visit: http://www.icaa.cc/facilitylocator/facility_registration.asp

 

Acceptance is contingent on your agreeing to abide by the ICAA Code of Conduct.

 

I’ll be there. Will you?

This just in, I’ll be one of the keynote speakers at the International Council on Active Aging’s 6th Annual Conference. This year the conference will be held in sunny San Antonio, December 4-6th. I promise to write more about this wonderful organization at a later date (when I can line up an interview with founder Colin Milner). Until then, do me a favor and sign up, so that I can meet you in person.