Mature Market Experts Gem of The Day: Receive Special Reduced Rate At DC Conference!

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Mature Market Experts: more mature market news and stats more often – Mature Market Experts Members Receive Special Reduced Rate At DC Conference! Joining Market Experts is Free, and the benefits are awesome. Members receive special rates on conferences like Hot Trends In Marketing To The Boomer and Mature Consumer which is now just $295! Here’s where to register. I’ll (Tom Mann of TR Mann Consulting) be there . . . more importantly, there’s an incredible lineup of speakers:

New Insights for Companies and Their Agencies
Targeting Boomers and Beyond

A Workshop Sponsored by the International Mature Marketing Network
and the Market Research Global Alliance

May 15, 2009 in Washington, D.C.,
at the Marriott Residence Inn Arlington – Pentagon City*

• Hot Trends in Marketing to the Boomer and Mature Consumer
• Breakthrough Strategies
• Case Studies
• New Ideas
• Solutions to a Recession Economy

About this special one day event:

The workshop provides new insights into how to develop new products and services in these challenging economic times. Attendees will hear from some of the leading experts and thought leaders on how to build successful relationships in this fastest-growing demographic segment which has its unique combination of needs.
Our culture places a premium on “youth”. However, age 50 plus is the fastest growing demographic segment (and will be for the next 30 years). This group more than any other generation before them is highly focused on the brands that satisfy their unique combination of needs.

Receive practical advice, case studies and actionable research. All in an exclusive setting limited to 130 participants designed to maximize networking opportunities with key decision makers.

You will learn how to:
• Segment and reach this lucrative market using new methodologies,
• Develop products and services that reflect the needs and wants of this market,
• Create meaningful and effective advertising messages,
• Market your products and services in even the worst economy,
• Turn the recession marketplace into a unique opportunity for increased sales.

MME Members $295.00 (Mature Market Experts)

Special offer: Register before April 30 at $395.00 and bring a colleague for Free.

 
Please contact Dr. Leslie Harris, workshop organizer, at mmrharris@aol.com.

*Attendees will receive a free copy of
After Fifty :How the Baby Boom Will Redefine the Mature Market or
After Sixty: Marketing To Baby Boomers Reaching Their Big Transition Years

Market Leaders Confirmed as Speakers:

Kevin Lavery
One of the co-founders of Millennium Direct and is currently Managing Director. Millennium is the leading resource of marketing and research services in the United Kingdom for the 50+ population. Kevin is also President of IMMN, an international network formed to provide marketing services to the Boomer generation.

Andrew Nibley
Chairman and CEO of Marsteller, the advertising interactive, event management and production unit of Burson Marsteller, the world’s leading public relations agency. Andy has been a President, CEO or Chairman in four different industries: news, internet, music and advertising.

Sandra Timmermann
Assistant Vice President, MetLife, and Executive Director, MetLife Mature Market Institute. In her role, Sandy is responsible for research, education and consultation on aging and the 50+ market for MetLife and its business partners.

Dr. Carol Orsborn
Senior Strategist with Vibrant Nation.com, an information sharing website for leading edge Boomer women. Carol has provided counsel to over 100 leading companies in a broad array of industries including AT&T, Pfizer Pharmaceuticals, Prudential, The Walt Disney Company, Hallmark and Visa. Dr. Orsborn was also co-founder of Fleishman-Hillard’s FH Boom, the first initiative by a global public relations agency dedicated to helping companies market to the Boomer Generation.

Laurel Kennedy
Founder of the “thinking firm” (part think tank and part consulting) called Age Lessons. She has appeared on national television including CNBC and Comcast TV, and as a keynote speaker before numerous industry and corporate forums. She has consulted for such clients as Johnson Wax, Keebler, Kraft, Kellogg, Quaker Oats, Pepsi and Sara Lee.
*Kennedy’s book “The Daughter Trap” is due out from St. Martin’s Press in spring of next year. Look for it!

Tom Mann
Managing partner of TR Mann Consulting and is a recognized leader in the senior industry. Tom is the managing partner of TR Mann Consulting and is the co-founder of Mature Market Experts. Tom was the Senior Vice President of Advertising for Erickson Retirement Communities. His responsibilities included market research, strategy, budgeting, creative review and media placement. In addition he was the publisher of the Erickson Tribune, the nation’s largest monthly newspaper addressing health, active lifestyles for people 62 plus. His clients include real estate developers, retirement communities, exercise and fitness programs, car companies, magazine publishers, the travel industry, and companies that sell consumer goods or services to the senior marketplace.

Jacob Brown
President of In-Depth Research, a strategic market research company specializing in Boomer/Senior Research, Healthcare Research and Technology Research. In-Depth conducts research for many leading companies, including Microsoft, Tivo, United Healthcare, Intel, Varian Medical Systems, Adobe and Disney.

Todd Harff
President of Creating Results, a strategic marketing, public relations and advertising agency that develops demand for lifestyle-oriented products and services. Todd is a nationally renowned expert in understanding and motivating mature consumers. Over the past 15 years, Creating Results has worked with government agencies, not-for-profits, Fortune 500 companies and entrepreneurs in a variety of industries to build relationships with Boomers and beyond. Some of the clients that have been served include: National Association of Home Builders, Rhode Island Hospitality & Tourism Association, Mystic Coast & Country Travel Industry, Willow Valley Retirement Communities, Potomac Hospital, Ingleside Retirement Communities.

Gerald Linda
President of Gerald Linda & Associates, a 15-year-old marketing consulting firm. The firm provides marketing strategy, planning and research services to a wide mix of large, sophisticated marketers as well as smaller entrepreneurial companies. A second service is adding advertising and public relation agencies with their new business and account planning efforts. And a third service is the provision of Interim Marketing Leadership services for organizations. He is a frequent writer and speaker, whose thinking has appeared in dozens of trade and professional journals. And he has made over 100 presentations and speeches at association meetings and conferences. He also serves on the editorial review board for the Journal of Current Issues in Research and Advertising (JCIRA). And he is the co-author of the forthcoming book, MORE Guerrilla Marketing Research, which will be published by Kogan Page in the first half of 2009

Brent Green
Brent is a marketing communication strategist and consultant with internationally respected expertise in generational marketing He is the author of Marketing to Leading Edge Boomers: Perceptions, Principles, Practices, Predictions. Established in 1986 and located in Denver, Colorado, Brent has received over 50 regional, national and international awards for creative and strategic excellence. The firm has produced programs for a diverse range of clients including The Broadmoor, Total Petroleum, Orange Glo International (OxiClean brand), McDonalds, Blue Cross Blue Shield, The American Water Works Association, The General Merchandise Distribution Council, The American Numismatic Association, Men’s Fitness Magazine, Rodale’s Best Life and Men’s Health magazines, Experimental and Applied Sciences (EAS), FrontRange Solutions, Hewlett-Packard, and the United States Olympic Committee.

Space is limited to 130 attendees, so sign-up now!

Continential Breakfast and Full Lunch will be served.
Hotel is located 2 miles from Ronald Reagan Airport w/ complementary shuttle service.

*Sponsorship Opportunities Available*
Workshop Sponsorship

See you in May!

Details

When: Friday, May 15, 2009 7:30 AM – 5:00 PM

Where:

Marriott Residence Inn Arlington
550 Army Navy Drive
Arlington, Virginia 22202
USA
703.413.6590

Eastern Time Zone

Hot Trends In Marketing To The Boomer and Mature Consumer

CB104866 mature market shopping
I’ll (Tom Mann of TR Mann Consulting) be there will you? I’m scheduled to speak at this upcoming event “Hot Trends In Marketing To The Boomer and Mature Consumer” being sponsored by The International Mature Marketing Network and The MRGA Market Research Global Alliance. The event is being held May 15th in DC. Best of all, I’ve arranged for Mature Market Expert (MME) members to get a special rate of just $425 if you register before March 30th (if you’re not already a member, just join up through LinkedIn . . . it’s FREE to join MME). Also, you should know that there are only 125 seats available for this exclusive event. Here’s the list of confirmed speakers:
Kevin Lavery
Executive Creative Director of MillenniumDirect, the leading resource of marketing and research services in the United Kingdom for the 50+ population and President of the International Mature Marketing Network. Kevin will be the events’ lead-off speaker.
Andrew Nibley
Chairman and CEO of Marsteller, the advertising interactive, event management and production unit of Burson Marsteller, the world’s leading public relations agency, Andy has been a President, CEO or Chairman in four different industries – news, internet, music and advertising.
Sandra Timmermann
Assistant Vice President, MetLife, and Executive Director, MetLife Mature Market Institute. In her role, Sandy is responsible for research, education and consultation on aging and the 50+ market for MetLife and its business partners.
Dr. Carol Orsborn
Senior Strategist with Vibrant Nation.com, an information sharing website for leading edge Boomer women. Carol has provided counsel to over 100 leading companies in a broad array of industries including AT&T, Pfizer Pharmaceuticals, Prudential, The Walt Disney Company, Hallmark and Visa.
Laurel Kennedy
Founder of the “thinking firm” (part think tank and part consulting) called Age Lessons. She has appeared on national television including CNBC and Comcast TV, and as a keynote speaker before numerous industry and corporate forums. She has consulted for such clients as Johnson Wax, Keebler, Kraft, Kellogg, Quaker Oats, Pepsi and Sara Lee.
Todd Harff
President of Creating Results, a strategic marketing, public relations and advertising agency that drives demand for lifestyle-oriented products and services. Mr. Harff is a nationally renowned expert in understanding and motivating mature consumers. Over the has 15 years, Creating Results has helped government agencies, not-for-profits, Fortune 500 companies and entrepreneurs in a variety of industries build relationships with boomers and beyond.
Jacob Brown
President of In-Depth Research, a strategic market research company specializing in Boomer/Senior Research, Healthcare Research and Technology Research. In-Depth conducts research for many leading companies, including Microsoft, Tivo, United Healthcare, Intel, Varian Medical Systems, Adobe and Disney.
Gerald Linda
President of Gerald Linda & Associates, a 15-year-old marketing consulting firm. The firm provides marketing strategy, planning and research services to a wide mix of large, sophisticated marketers as well as smaller entrepreneurial companies. A second service is adding advertising and public relation agencies with their new business and account planning efforts. His responsibilities have included providing marketing counsel and research needs for such clients as Miller Brewing Company, S.C. Johnson & Son, Inc. and BP Amoco.
Tom Mann
Managing partner of TR Mann Consulting, Tom is a recognized leader in the senior industry.  Previous to starting his own firm, Mr. Mann was the Senior Vice President of Advertising for Erickson Retirement Communities. In addition, he was the publisher of the Erickson Tribune, the nation’s largest monthly newspaper addressing health, active lifestyles for people 62 plus. His firm TR Mann Consulting specializes in advertising, marketing, communications and PR for Baby Boomers and beyond. Their clients include real estate developers, magazine publishers, the travel industry, and companies that sell consumer goods or services to the senior marketplace. Mr. Mann is also the founder of the Mature Market Experts Group.
Let me know if you plan on attending, I’d love to meet you.
Warmest regards,
Tom
Tom Mann, Managing Partner
TR Mann Consulting
Co-founder, Mature Market Experts

Mature Market Experts Gem of The Day: Onions on pizza or blood pressure control?

CB101032 Center for Medicine in the Public Interest

Mature Market Experts: more mature market news and stats more often: Electronic Medical Records –

 

“Hello, Supreme Pizza, Carmen speaking, how can I help you Dr. Applebaum?” 

 

How do you know my name?

 

“Caller ID my friend, would you like the usual, vegetarian with extra onions delivered to 23 High Side Lane?”

 

That would be great.  “Ok Dr. it will be there in 20 minutes and we’ll charge it to your credit card on file ok?”   Sure, thank you, goodbye.

 

Every day we interact with sales or service organizations that have an enormous amount of information about us in their computers. They use this information to provide accurate, efficient and timely service. We’ve come to expect this and get frustrated when we deal with companies who are “still in the stone age” – sound like your doctor, perhaps?

 

Most physicians have computer systems to manage the billing for their practices, but less than 10 percent of America’s primary care physicians use computers to manage their patients’ medical information.  

 

Several studies have measured the percent of patients who get appropriate care for common medical problems. Results vary, but are mostly in the 50-70 percent range (i.e. blood pressure control).  Imagine if you got the right pizza on 60% of your orders, or FedEx delivered 30 percent of their packages to the wrong home, or if your bank’s ATM only gave you cash 50 percent of the time. 

 

Obviously, these companies would be out of business in short order. All of these industries are motivated to satisfy their customers.

 

Our health care industry, in contrast, is paid to take care of sick people, not keep people healthy. For the most part, the “medical industrial complex” is more profitable when more people are sick, not healthy. Hence in America, we have Sick Care, not Health Care.

 

We would all appreciate not having to go over our entire medical history every time we meet another provider. We would also feel a lot safer if we knew that any emergency department could retrieve information about the medications we take, the allergies we have, and the tests we’ve recently endured. This would save huge sums of money and minimize redundant, uncomfortable and potentially dangerous procedures.

 

So how can we get American medicine on par with the trucking industry and pizza parlors?  If we wait for major health care system reform we will continue to cut down thousands of trees creating millions of incomplete, inaccurate, eligible un-searchable medical records.

 

Rather, we should trust that a national system of comprehensive medical records will lead to improved outcomes and decreased costs.  While the political landscape for health care system reform is a mine field, who can argue against improved information at your doctors fingertips?

 

Clearly the country that put a man on the moon in 8 years and won a World War in 5 is capable of building a data-base to manage all of its citizen’s medical information in a safe, secure, privacy insured system. 

 

The federal government could stage several competitive design and management competitions and develop a plan in less than two years.  It could be implemented in less than another two. 

 

The only thing needed to digitize and thereby revolutionize American health care is leadership.  So next time your Congressman asks your opinion on health care reform or a politician asks you for a contribution, ask them if they will help you control your blood pressure, or just promise you onions on you pizza.

 

Gary Applebaum, M.D., is a senior fellow at the Center for Medicine in the Public Interest and a team member of TR Mann Consulting. He is the former Executive Vice President and Chief Medical Officer of Erickson Retirement Communities.

The Doctor Is In!

Dr. Gary Applebaum, M.D.
Dr. Gary Applebaum, M.D.

I’m pleased to announce we have a new teammate on board Mature Market Experts. Dr. Gary Applebaum, M.D., is not just one of the nation’s premier experts on geriatrics; he has also been a valued friend over the last 16 years.

I met Gary at Erickson Retirement Communities, where he was the first physician hired by Erickson to practice at Charlestown, its initial Continuing Care Retirement Community (CCRC) in Catonsville, MD; at that time housing 400 seniors. Over the past 16 years, he was responsible for growing a one–physician practice into the Erickson Health system that currently provides comprehensive health and wellness services to 18,000 seniors residing in 16 Erickson communities in 8 states. For his efforts, Gary was named Geriatrics Clinician of the Year by the American Geriatrics Society in 1994 recognizing the unique nature of the system of care developed at Erickson.

So you can see why I’m excited about having the good doctor on board. When he blogs about the mature market, he knows what he is talking about (Gary testified at a congressional hearing for the United States House of Representatives, Select Committee on Aging’s subcommittee on long-term care).

As Executive Vice President and Chief Medical Officer of Erickson Retirement Communities, Gary developed and managed the largest group practice (Erickson Health) of geriatrics providers in America. Erickson Health is recognized for providing care that is Accessible, Appropriate and Affordable for seniors. Currently, Erickson Health is staffed by 55 physicians and 30 advance practice nurses providing over 50,000 primary care visits/year with a budget that exceeds $20 million a year.

He also developed and provided medical direction to all services of the Erickson Health system including but not limited to: skilled nursing care, assisted living, rehabilitation services (PT, OT, SLP), pharmacy services, mental health, home health, podiatry, dentistry, numerous medical specialties, emergency medical services, and health clubs. Virtually all medical needs short of tertiary acute care are available at a fully developed Erickson community.

Gary lead the installation of Centricity (GE Health Care), a primary care electronic health record system, in less than a year at 10 practices in 7 states including data entry of over 10,000 patients’ charts. To accomplish this, the team needed to train over 200 providers and staff members to use system. Erickson’s practices are now paperless including all medical documentation, as well as prescriptions and billing. I have long considered electronic medical records essential to improving the U.S. health care system forward.

Most importantly, Gary loves seniors. Currently, he continues to practice medicine at Levindale Hebrew Geriatric Center and Hospital. He is also a partner and investor in an early stage venture capital fund, Nobska Ventures. In addition, he recently joined the team at TR Mann Consulting.

As many of you know, I have long loved Tom Peter’s rants on what’s wrong with American health care. The beauty of Gary is that he brings Tom’s anger and adds gasoline to it with a powerful dose of insider’s knowledge and real solutions to make things better.

This is going to be fun!

Coining a new term, “Boomer Alley”

The Baltimore-Washington corridor is quickly becoming “Boomer Alley” (Silicon Valley has nothing on us). Think about it. Driven by health care and the aging population, business is booming (by 2016 health care is expected to be 20% of GDP). Boomer Alley has NIH (which has 27 Institutions and Centers), AARP, Social Security, The Capital, Erickson Retirement Communities, The Erickson School of Aging, Retirement Living TV, Coventry Health Care, Johns Hopkins, MedImmune, United Therapeutics . . . the list goes on and on. Not to mention more associations (for example, American Diabetes Association) than you can shake a stick at. The synergy these health care giants are creating . . . and the great minds they are attracting is changing the way we will live as we age.

The only thing wrong with this term is that it doesn’t expand to cover the mature market. Unfortunately, Boomer Plus Alley doesn’t sound right. That being said, Boomer Alley has a sexier ring to it than any of the other names I could come up with and gets the general idea across.

Mature Market Experts; is Boomer Alley usable the way Silicon Valley is?

Leading Senior Experts Consortium Continues To Grow

And now, a word from our sponsor: TR Mann Consulting. Boomer / Senior / Mature Market Stat of the Day – The numbers are staggering.

In 2010 the 65+ population will be at roughly 40 million, quickly rising to more than 54 million by 2020. When you consider these are the people who hold the bulk of the country’s money and are undergoing significant life changes, they will drive the lion’s share of our economy. To prepare for that, I’ve put together a strategic all-star team of mature market experts. This unique team makes us an incredibly different marketing team.

TR Mann Consulting has recently added Gary Applebaum, M.D, Geriatrician, one on the country’s foremost experts on geriatrics; Marks, Thomas, Architects designer of some of the nation’s finest retirement communities; David Weilgelt of Immersion Active, leaders in on-line marketing to seniors, and Anirban Basu, the founder of Sage Policy and Chief Economist of the Associated Builders and Contractors (national).

Here’s a little more dirt on my new teammates:

Gary Applebaum, M.D, Geriatrician

Currently, Dr. Applebaum continues to practice medicine at Levindale Hebrew Geriatric Center and Hospital. He received his M.D. from the University of Pennsylvania, trained at the Johns Hopkins University and is board certified in Internal Medicine and Geriatrics. He is also a partner and investor in an early stage venture capital fund, Nobska Ventures. A winner of the prestigious honor of National Geriatrics Clinician of the Year, Dr. Applebaum is one of the foremost experts on geriatrics. Mr. Applebaum established the Erickson Health system for Erickson Retirement Communities and has testified at a congressional hearing for the U.S. House of Representative, Select Committee on Aging. Gary is extremely talented at helping companies set up continuing care retirement communities, assisted living and nursing facilities, and health care surveys.

David Weigelt, Interactive Technology

The co-founder of Immersion Interactive, David Weigelt and his team, are leaders in developing on-line marketing campaigns designed specifically for boomers and seniors. They have a proprietary approach to plan, deploy, manage, and optimize an online advertising campaign that effectively targets 50-plus Internet users and uses an extensive database of media publishers to specifically target different groups of mature users. Through ongoing research and testing they have developed a comprehensive set of best practices and an alternative means of delivery that yield higher click-through and conversion rates. And once implemented, they develop unique methods to optimize and retarget your campaign to ensure your best return on ad spend (ROAS).

Anirban Basu, Economist

The founder of Sage Policy, Anirban Basu is one of the Mid-Atlantic region’s most recognizable economists, in part because of his consulting work on behalf of numerous clients, including prominent developers, bankers, brokerage houses, energy suppliers and law firms. On behalf of government agencies and non-profit organizations, Mr. Basu has written several high-profile economic development strategies. Mr. Basu was also recently named the Chief Economist of the Associated Builders and Contractors (national).

Marks, Thomas, Architects

Marks, Thomas, Architects is one of the nations’ premier architectural firms. They are nationally known for designing environments and communities that have the power to inspire and transform while preserving, conserving and enhancing both natural and built environments for future generations. Their designs promote ecologically responsible, cost-effective, productive and healthy places to live, learn, work and play.

So what do we all do? TR Mann consulting specializes in: selling real estate (condominiums, active 55, retirement communities, continuing care, assisted living, and nursing care); marketing to boomers/seniors; and creating profitable, award-winning media. Each of the partneres in this independent marketing firm has over 15 years experience in their area of focus. Recognized as industry leaders, this team founded the Mature Market Experts which has grown into an international networking group. TR Mann Consulting’s clients range from national publications, like GRAND Magazine, to some of the world’s largest publicly traded builders. In short, if you’re trying to sell or reach the senior market, we’re your team.

 

Marks, Thomas, Architects is one of the nations’ premier architectural firms. They are nationally known for designing environments and communities that have the power to inspire and transform while preserving, conserving and enhancing both natural and built environments for future generations. Their designs promote ecologically responsible, cost-effective, productive and healthy places to live, learn, work and play.

So what do we all do? TR Mann consulting specializes in: selling real estate (condominiums, active 55, retirement communities, continuing care, assisted living, and nursing care); marketing to boomers/seniors; and creating profitable, award-winning media. Each of the partneres in this independent marketing firm has over 15 years experience in their area of focus. Recognized as industry leaders, this team founded the Mature Market Experts which has grown into an international networking group. TR Mann Consulting’s clients range from national publications, like GRAND Magazine, to some of the world’s largest publicly traded builders. In short, if you’re trying to sell or reach the senior market, we’re your team.