Mature Market Experts Gem of The Day: An Innovative Fitness Program For The Mature Market – You Have To Watch This Video!

davidbw3Mature Market Experts: more mature market news and stats more often – Conductorcise – What does a well known conductor do for an encore? If you’re Maestro David Dworkin, you train health coordinators and fitness trainers in an extraordinary low impact exercise program for the mature market called Conductorcise. Watch this video segment The Today Show on NBC did on the Maestro, it’s guaranteed to delight. Mr. Dworkin’s unique exercise program is a symphony performance, a music lesson, and an aerobics workout all rolled into one!

The Maestro, who has led orchestras across America and abroad, and served as Conductor and Artistic Consultant of three PBS Television recalls, “About seven years ago, after a conducting engagement, I jumped off the podium (as I always do) sweating, excited, feeling so high. Amazingly, I am never tired after even the most strenuous program. I started to ponder why I was never exhausted. After all, I am a physical conductor, allowing the music to flow through my body like an electric current. So where did this exuberant source of energy come from? I found that conducting is a very physical experience just like any exercise program … This combined with the stimulus of the music allows your brain to function at maximum capacity, producing a joyful experience. So I thought, ‘Why shouldn’t everyone enjoy this natural high?’”maestro-david1

The Maestro continues, “I proceeded by asking to do the program in any venue I could find. Friends of mine set up performances . . . HUD housing in L.A, YMCA’s and JCC’s in New Orleans, and Tennessee . . . schools, senior centers, active 50+ retirement communities, continuing care retirement communities and libraries . . . anyplace I could find people to engage. I did the program for children, active adults, boomers and seniors. However, I also did the program for Alzheimer and stroke patients, challenged and dementia individuals and the chair bound. And guess what? It worked for all! Now we’re certifying fitness trainers at in schools and retirement communities around teh country and I’m having a blast!”

Fitness trainers love the program. How much? The International Conference on Active Aging has just chosen Dworkin’s fitness fusion concept, CONDUCTORCISE®, as one of North America’s six most innovative active aging programs.

Full Disclosure: Conductorcise is a client of TR Mann Consulting. That being said, I still think this is a really cool video that you have to see for yourself.


Learn what’s hot in 50+ Housing at the 2008 Best of New England Awards Gala!

Join the 50+ New England Housing Council as they recognize award-winning mature market regional projects. Twenty-seven finalists have been selected from among the region’s premier designers, developers and agencies.Winners will be announced at the Gala, October 22 at the Doubletree Boston-Westborough in Westborough MA.

The awards program and dinner recognize excellence in design and marketing in the 50+ housing industry.   

  • See displays featuring the winning projects.
  • Network with colleagues, vendors and the winners.
  • Learn more about current and future trends among the finest Active Adult Communities, Apartments, Continuing Care Retirement Communities, and Assisted Living Facilities in New England.

Click here to Get your tickets today!


Just the Facts:Registration and cocktails begin at 6:00 pm, and the banquet and awards program is at 7:00.WHEN:      

Wednesday, October 22, 2008


COST:    $80 per person (members), $95 (non-members)
DEADLINE: RSVP by Friday, October 17
MORE INFO: 50+ New England Housing Council, phone 617-773-1300, fax 617-773-1660
Register today for this exciting event!

Registration forms are available on the 50+ New England Housing Council website by calling 617-7733-1300.


Mature Market Experts Stat of The Day: Retirement Communities, Assisted Living, And Nursing Care

What are the mature market’s housing options outside of their houses?

There are 16,100 certified nursing homes in the United States.

There are 39,500 assisted living facilities in the United States.

There are 1,900 continuing care retirement communities (CCRCs) in the United States.

Source: AAHSA, American Association of Homes and Services for the Aging