Mature Market Experts Gem of The Day: AARP Names Barry Rand As Next CEO



Barry Rand, the next CEO of AARP

Barry Rand, the next CEO of AARP

 Mature Market Experts: more mature market news and stats more often – AARP Names Addison Barry Rand as Next CEO – The largest membership organization in the United States (over 40 million people age 50 and older) has announced that Barry Rand will become the next CEO of AARP.  Mr. Rand, who will be succeeding current CEO Bill Novelli in April, will be the first African-American to lead the organization.

According to AARP’s press release, “Rand, who serves as the volunteer Chairman of the Board of Trustees at Howard University, is most recognized for his 30 year career at Xerox, where he rose from a sales representative to Executive Vice President for Worldwide Operations. More importantly, Rand’s tenure at Xerox is highlighted by his work to ensure minorities and women had every opportunity for advancement at the company. Under Rand’s leadership, Xerox became the most diverse company in the Fortune 500. Further, when Rand left Xerox in 1999 to become Chairman and CEO of Avis, he became one of the first African-Americans to achieve such a position in the Fortune 500.”


To read Mr. Rand’s full bio click here.

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