Mature Market Experts Stat of The Day: On-line Social Media and Facebook

42-15717725 mature market on-line social media

Mature Market Experts: more mature market news and stats more often: On-line Social Media and Facebook – I’m amazed at how quickly on-line social media and technology is being adopted by the mature market. They are quickly being pulled along by their children and grandchildren who are using on-line social media as a way of staying in touch and sharing.

To give you an idea of how quickly these tools are being adopted, according to O’Reilly Media in the last twelve weeks (from December 4, 2008) the ranks of mature market Facebook users is jumping:

45 to 54 year olds — up by 70 percent

55 to 59 year olds — up by 73 percent

60 to 65 year olds — up by 53 percent

65+ — up 37%

I believe the reason Facebook continues to see such healthy numbers is that it is inclusive . . . there are no gates around the community . . . which means children and grandchildren can share photos, notes, etc. The mature market is looking to stay in touch with their entire family and circle of friends, no matter what age they may be (my daughters frequently communicate with their grandparents online).

Sites like AARP, Eons, Boomj, Vibrant Nation, National Association of Baby Boomer Women, and need to be thoughtful of this as they develop their strategies.