Mature Market Experts Gem of The Day: Baby Boomer Steve Jobs Turns 54

Mature Market Experts: more mature market news and stats more often: Yesterday Baby Boomer and cancer survivor Steve Jobs turned 54. As one of the people most responsible for shaping a generation, Steve offered some incredible insight on two important topics . . . how to get back up after getting fired (a pretty timely subject in this economy) and the power of death. This commencement speech which he gave at Stanford University is worth the 15 minutes of your time. 

PS     Steve, if you read this, please fix this IPOD problem for your Baby Boomer fans.

PPS   I like Mr. Job’s mention in the video of the “Google” predecessor.

Mature Market Experts Stat of The Day: Mature Market Experts LinkedIn Membership Climbs Past 300!

mature-market-expertsMature Market Experts: more mature market news and stats more often – Mature Market Experts LinkedIn Membership Climbs Past 300! I’ve been pleasantly surprised by the growth of our LinkedIn networking group. We are now the largest networking LinkedIn group for people serving the mature market. Our group connects investors, bankers, real estate developers, consumer goods companies, health care professionals, journalists and marketing experts who are interested in serving the boomer and senior marketplace.

Joining Mature Market Experts is simple and free:

To join the Mature Market Experts LinkedIn Networking group just click on the following link: and type in to the search box “Mature Market Experts.”

As a member of the group, you’ll get to enjoy LinkedIn’s useful discussion tool that allows you to post questions for the group, as well has have text conversations.

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Warmest regards,


Tom Mann
Managing Partner, TR Mann Consulting
Tom (AT)

Mature Market Experts Gem Of The Day: Selling To The Boomer / Mature Market?

Mature Market Experts: more mature market stats and news more often- Mature Market Experts members get an awesome discount on this event! – Yes, I’ve blogged about this before, but the lineup of speakers at the event just keeps getting better and so does the price. If you join the Mature Market Experts LinkedIn Group (it’s free to join!) you receive a special price of just $425, or if you bring client / friend from another company, you pay just $695 total for the two of you! But to receive this special pricing, you have to sign up by March 30th. Click here for all the details.

And yes, I’ll (Tom Mann, Managing Partner of TR Mann Consulting and Co-founder of Mature Market Experts) be speaking at the event, but I’m even more excited to be meeting this great roster of experts.

Mature Market Experts Stat of The Day: What Age Does The Mature Market Think Is Old?

“The age at which of the mature market believes they’ll be ‘old’ is 78, with their health status being a deciding factor. Those in excellent health say they’ll be old at 83, while those in poor health put that number at 74. The most popular words they use to describe the best things about being 62 are ‘retirement,’ and ‘not having to work,’ and the words used to describe the worst things are ‘old age’ and ‘health problems.’ Forty-five percent like the term ‘baby boomer’ outright and another 38% are somewhat in favor of it; 17% don’t like it. As for the term ‘retirement,’ 52% like it, 31% like it somewhat and 18% don’t like it.”

Source: MetLife Mature Market Institute

Mature Market Experts Stat of The Day: RV Ownership

Big wheels keep on turning . . . at least with the mature market.

One in ten RVs is owned by a Baby Boomer. Overall ownership numbers are impressive with nearly one in 12 U.S. vehicle-owning households now owning an RV. That’s nearly 8 million households –with industry sales exceeding $44 billion.

Source: Recreation Vehicle Industry Association,