Mature Market Experts Gem of The Day: Will the average human will soon live to be 150+ years old?

Mature Market Experts: more mature market news and stats more often – Will we soon live forever? – By now, you probably have heard of researcher Aubrey de Grey. Some call Mr. de Grey a huckster, others call him a visionary. Regardless of what you call him, he is certainly thought provoking. In this TED video he argues that aging is merely a disease — and a curable one at that. Humans age in seven basic ways, he says, all of which can be averted.

Mature Market Experts Stat of The Day: Celebrating – The Mature Market Experts Blog Turns 1!

cb030077 Mature Market Experts birthday

Mature Market Experts: more mature market news and stats more often – Happy Birthday To Us – Wow! Hard to believe one year has blown by. We’ve posted faithfully 5 days a week since we started (that’s a lot harder than you would think). Thanks for reading.

Truthfully, we have had tons of help and are very grateful. We’ll save a piece of cake for you.

If you are interested in joining the Mature Market Experts LinkedIn group, just click here. We’d love to have you along for the ride.

Mature Market Experts Gem of The Day: Call For Mature Market Experts Advisory Board Nominations

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Mature Market Experts: more mature market news and stats more often – Mature Market Advisory Board Members – To move Mature Market Experts to the next level, we are calling for nominations in the following areas:

1. Technology
2. Government
3. Health Care
4. Fitness
5. Travel
6. Lifestyle
7. Finances

One-year term responsibilities will include:

1. At least two blog entries per month on your topic of expertise
2. Conference call attendance at the bi-annual meetings
3. Provide candid and relevant feedback to issues that are brought up at Board meetings

You may nominate yourself or a trusted colleague. Nominations are due by April 3rd.

We will be adding an additional page to the website that will be titled “Advisory Board” with links to each of the members.

Mature Market Experts Stat of The Day: Nursing shortage partially due to lack of teachers

j0438630 mature market experts nursing

Mature Market Experts: more mature market news and stats more often – Nursing shortage partially due to lack of teachers – “An estimated 116,000 registered nurse positions are unfilled at U.S. hospitals and nearly 100,000 jobs go vacant in nursing homes, experts said.

The shortage is expected to worsen in coming years as the 78 million people in the post-World War Two baby boom generation begin to hit retirement age. An aging population requires more care for chronic illnesses and at nursing homes. “The nursing shortage is not driven by a lack of interest in nursing careers. The bottleneck is at the schools of nursing because there’s not a large enough pool of faculty,” Robert Rosseter of the American Association of Colleges of Nursing said in a telephone interview.

Nursing colleges have been unable to expand enrollment levels to meet the rising demand, and some U.S. lawmakers blame years of weak federal financial help for the schools. Almost 50,000 qualified applicants to professional nursing programs were turned away in 2008, including nearly 6,000 people seeking to earn masters and doctoral degrees, the American Association of Colleges of Nursing said. Pay differences One reason for the faculty squeeze is that a nurse with a graduate degree needed to teach can earn more as a practicing nurse, about $82,000, than teaching, about $68,000.”

Source: MSNBC

Mature Market Experts Gem Of The Day: Boomers and the Wii Fit

Mature Market Experts: more mature market news and stats more often – Boomers and the Wii Fit – My wife and I just got a “Nintendo Wii for the kids.” According to the Wii’s virtual fitness trainers on the Wii Fit game, the first time I stepped on the Wii pad, I was 15 years older than my actual age. Pretty disheartening for a guy who’s active and regularly runs marathons. I blame it on my poor balance which the game tends to penalize. Anyway, this morning I tried it again, and knocked it down to just 4 years over my actual age so I’m making progress.

No one should confuse the Wii Fit program for real science or a real cardiovascular workout but there is definitely something to be had with the concept. For example, for someone who has never had anything to do with Yoga or stretching, the Fit introduces some worthwhile drills. Most importantly, it introduces some areas to work on to improve key deficiencies (i.e. falls are the number one cause of hospitalizations among seniors, so balance is definitely worth working on). The Wii is not there yet, but it doesn’t take a genius to see where this technology is headed.

In the meantime, Nintendo … by incorporating the mature market … continues to trounce their competition.

Source: SeattlePI.com

Source: SeattlePI.com

As I’ve mentioned before, When I was at Erickson, heading up the advertising team, the brilliantly creative interactive team produced a series of incredibly cool/funny videos centered around Wii bowling at their retirement communities. Definitely worth watching!

Note: The Washington Post did an excellent review on Wii Fit.

Mature Market Experts Gem Of The Day: The Siren Call Of The Vitality Calculator

aarp-calculator1 Mature Market Experts: more mature market news and stats more often – Vitality Calculator – I’m fascinated by the “vitality calculators” popping up on all the mature market sites. From a marketing perspective, it makes absolute sense to try to engage your site visitors. People want to be reassured that they will live forever. That being said, I can’t imagine anyone being motivated to change their lifestyle from a “calculator” as simplistic as this . . . or as computer programmers used to say, “garbage in, garbage out.”

I like to remind TR Mann Consulting’s clients, that clicks don’t equal satisfaction . . . don’t insult the intelligence of your readers . . . they won’t come back.

Mature Market Experts Stat of The Day: Electronic Tracking and Care Coordination Tools Save Lives

Electronic tracking combined with patient centered-care management can reduce hospitalizations and deaths.

Electronic tracking combined with patient centered-care management can reduce hospitalizations and deaths.

Mature Market Experts: more mature market news and stats more often – Electronic Tracking and Care Coordination Tools Save Lives – As I have often posted before, I think technology is key to bridging the shortage of healthcare workers needed to care for the world’s booming senior population. Recent research is beginning to show the difference it can make. According to an article by Saher Selod of Mather Lifeways’ Aging In Action, “Researchers at the Oregon Health & Science University conducted an evaluation of the Care Management Plus (CMP) program. The results of the study indicate that the CMP program, an intervention tool that combines electronic tracking with patient centered-care management, reduced the number of deaths and hospitalizations for older adults suffering from several chronic illnesses.

The study was conducted in Seven Intermountain clinics where 1,144 patients received the CMP and 2,288 patients, in the control group, did not. According to the results, 6.5% of the CMP patients died in the first year compared to 9.2% from the control group. In the second year, 13.1% of CMP patients died in the second year compared to 16.6% in the control group. The difference in hospitalization rates was not as high as the death rates, except for those patients who suffered from diabetes.The researchers argued that this computerized care management system worked in conjunction with extra training for nurses to improve the health care outcomes for older adults.

CMP uses data regarding the patients’ condition that is logged into a care management tracking database. This tool is then used by the care plan teams of chronically ill older adults to access patient information quickly and address patient medical needs efficiently.

This new system would require the restructuring of primary care for those who are chronically ill. Researchers from the study recommend this restructuring in order to improve the quality of care for chronically ill patients in the long term.”

Additional source: Door, David, Wilcox, A., Brunker, C., Burdon, R. Donnelly, S. 2008. The effect of technology-supported multi-disease care management on the mortality of hospitalization of seniors. Journal of the American Geriatrics Society 56(12): 2203-2210.

I also recommend reading The John A Hartford Foundation’s annual report.