Mature Market Experts Gem of The Day: AARP Names Barry Rand As Next CEO

Barry Rand, the next CEO of AARP

Barry Rand, the next CEO of AARP

 Mature Market Experts: more mature market news and stats more often – AARP Names Addison Barry Rand as Next CEO – The largest membership organization in the United States (over 40 million people age 50 and older) has announced that Barry Rand will become the next CEO of AARP.  Mr. Rand, who will be succeeding current CEO Bill Novelli in April, will be the first African-American to lead the organization.

According to AARP’s press release, “Rand, who serves as the volunteer Chairman of the Board of Trustees at Howard University, is most recognized for his 30 year career at Xerox, where he rose from a sales representative to Executive Vice President for Worldwide Operations. More importantly, Rand’s tenure at Xerox is highlighted by his work to ensure minorities and women had every opportunity for advancement at the company. Under Rand’s leadership, Xerox became the most diverse company in the Fortune 500. Further, when Rand left Xerox in 1999 to become Chairman and CEO of Avis, he became one of the first African-Americans to achieve such a position in the Fortune 500.”

To read Mr. Rand’s full bio click here.

Mature Market Experts Stat of The Day: Mature Market Skiers and The Economy

CB047167 mature market skiers

Mature Market Experts: more mature market news and stats more often – mature market skiers and the economy – I recently went skiing close to home (Deep Creek, Maryland) with my wife and children and couldn’t help but notice the slopes were packed. Long lines everywhere you went. Didn’t seem like the economy was slowing business down at all. Upon closer review, I’d be willing to bet that many families are and will be vacationing closer to home to save money. The other thing I couldn’t help but notice is that the slopes were filled with boomers. In fact, in many instances I saw three generations of skiers from families. This broadening of the market has to be helping ski resorts. I know my parents weren’t skiing at 60. My observation of more mature market skiers definitely echoes what the industry is reporting:

The National Ski Areas Association (NSAA) 2008 National Demographic Study states that there are continued gains in visitation among skiers and riders aged 45 and over. Since the winter of 1997-98, the proportion of skiers aged 45 to 54 has increased from 14% to 19.9% in the U.S., says the association. Skiers aged 55 to 64 has doubled from 4.6 percent to 9.2 percent; and the proportion of visitors aged 65 and over has also increased substantially, from 2.4 percent to 3.8 percent. The NSAA press release states, “According to the study, the loyalty and staying power of older participants has been a plus for ski resorts and has been a key driver of the success enjoyed by the industry in recent seasons.” Last season, the industry tallied a record 60.5 million skier visits nationally.

Just imagine how much more business they would be doing if they catered some more to baby boomer needs. I can tell you that ski lifts, as they are designed today, continue to be a major barrier for young and old. I saw more falls in these areas than any other part of the resort. I also think ski boots need a redesign, as they are far heavier than they need to be. And finally, I’d encourage the resorts to consider shorter ski rental periods and rates. Many grandparents would love to go down the bunny hill with their grandkids once or twice but don’t want to spend the day out there . . . and would happily retire to the bar or spa (with their wallets) after a couple of trips down.

By the way, TR Mann Consulting’s client GRAND Magazine, had a wonderful article on the top four ski resorts for grandparents and their grandkids.

Mature Market Experts Reader Press Release: New Senior Focused Web Portal Wants 5 Minutes of Your Time

Just 5 minutes of your time could help out a friend in need, a neighbor, or a complete stranger you’ll never know. The Senior List® (Beaverton, OR) wants you to spend a few minutes to voice your opinion about senior services in your local community. Why you ask? The Senior List is betting that you’ll need some help down the road too… and they’ve built a tool to facilitate a “give and take” for consumers nationwide.

The Senior List ( is a consumer driven web portal focusing in the area of senior services. With its unique, user friendly interface, The Senior List allows anyone to add and rate senior related businesses in all 50 states. Ratings are then available to all in an effort to make difficult decisions a little easier. Chris Clark, co-founder and CEO of The Senior List has spent the last 18 years working in healthcare. “The landscape out there has really changed, and the old ways of doing business just aren’t enough anymore. Consumer empowerment is all around us, and the leverage it gives to those that embrace it is incredible. The Senior List fills a much needed niche and we hope our brand becomes the trusted gateway to senior services nationwide.”

The Senior List originally launched in 2006 as a regional website to support The Senior Resource Network, a placement and referral service located in Portland, OR. Interest was so high at that time; management felt they were on to something. “Everyone we worked with kept saying you need to grow this, and offer more… so we made some enhancements and began to build a solution.”

Clark says the biggest challenge has been building brand awareness, and calling consumers to action. “Whenever there is something that changes the status quo, there are challenges. When a connected consumer thinks plumber, roofer, or painter they think Angie’s List®… When they think elder law attorney, assisted living, or home care we want them to think The Senior List®, and it’s beginning to happen.” The Senior List is a free resource, but it requires consumer involvement to make it work… Just about 5 minutes of your time to be exact.

The Senior List is an online solution that allows consumers to recommend local businesses by filling out a simple survey. It’s a way to let your voice be heard, and the only nationwide solution of its kind. Since the results of the surveys are posted to The Senior List, consumers can browse the vast database created by their peers to find trustworthy service providers.

The Senior List is located online at


*To request company fact sheet; email

Mature Market Experts Stat of The Day: Low Testosterone For Boomer Men

CB106110 mature market workout

Mature Market Experts: more mature market news and stats more often: Low Testosterone For Boomer Men – Baby boomers are continuing their quest for the fountain of youth, looking for preventative measures to fool Father Time, rather than reactive measures. Pharmaceutical companies and marketers are taking note.

According to Solvay Pharmaceuticals, “Thirteen million men in the U.S. age 45 and older suffer from low testosterone, but less than 10 percent are receiving treatment. Not enough men are aware of what the symptoms are, and they should consider talking to a physician,” said Harry Fisch, M.D. Professor of Clinical Urology, Columbia University, New York Presbyterian Hospital.  In response, Solvay has created a product called Low T.

Interestingly, Solvay is targeting boomer women in this campaign, rather than directly approaching the boomer men, creating a toll-free number to “support” women who are encouraging their man to get an annual checkup. The idea is that the woman can suggest to their spouse/lovers that they consider talking about their symptoms that may be related to low testosterone with their doctor.  Fisch continues, “Women play an active role in their husband’s health; if they are better informed about the signs and symptoms of treatable medical conditions such as low testosterone they can help make a big impact in the health of their male partners.”

Survey Key Findings

 — Women reported that time away from work would be the leading obstacle keeping their husband or male partner from a doctor’s visit in 2009; more than a quarter of women (27 percent) also said that fear and lack of motivation would play a role in preventing a doctor’s visit.

 — 82 percent of women responded that their spouse or male partner was more likely to discuss changes in cardiovascular health, eyesight or hearing with them after an annual medical exam than changes in weight or sexual function.

— Women were two times more likely to attribute symptoms, such as fatigue and depressed mood, to thyroid disease or diabetes than to the possibility that the men lives may be suffering from low testosterone.

— Not surprisingly, on average women report that the men in their lives spend five times more hours a month watching television than addressing their personal health; less than a quarter (21 percent) said that long-term health is most important to their husband’s or male partner’s daily life.

Source: PR News

Personally, I think a more direct approach explaining the role of testosterone to men, with the implied “side effects” of not taking Low T (loss of masculinity . . . lowered sex drive . . . decreased strength and sex appeal) would be more effective. In short, this is how you PROTECT your virility. Yes, I have long advocated for marketing to women (after all, they rule the world and make most of the purchases) but I think this might be an exception to the rule. That being said, I think for this to have mass appeal for boomer men, the message needs to be coming from a “esteemed” doctor and not a boomer on steroids.’

PS   The boomers reading this will remember this important testosterone laden skit from Saturday Night Live.

Mature Market Experts News: HealthCentral Acquires Health Startup Wellsphere

Mature Market Experts: more mature market news more often- HealthCentral Acquires Health Startup Wellsphere Signaling continuing consolidation in the online health space, HealthCentral has acquired fast-growing Web health community Wellsphere. Terms of the deal were not disclosed.

Arlington, Va.-based HealthCentral said the deal would boost the size of its online audience from 6 million monthly unique visitors to 10 million. ComScore estimates both sites’ traffic at much lower levels: 2.3 million for HealthCentral and 850,000 for Wellsphere.”

Source: MediaPost

For more information read the HealthCentral press release.

Addressing Employment and Active Engagement Beyond 50

Reinventing Retirement Conference Examines the

Needs of an Older Workforce in the Asian Context


(Mature Market Press Release) Singapore – A longer lifespan is one of the great successes of the 21st century. But along with that success come challenges. Living longer means having to work for longer in order to have saved enough for retirement, since right now, someone retiring at age 62 can expect to live for another 20 years or more. The recent problems in the international finance system and stock markets also demonstrate the importance of long-term planning in work, savings, and investment to insure a long and prosperous life.


Longer life spans also mean that employers have to be prepared for the challenges of an ageing workforce. The issue is global – the United Nation’s Population Division indicates that the number of people aged 60 and above in the world is expected to triple by 2050. In Singapore, the urgency is especially imminent, since UN projections indicate that by2050, the median age in Singapore will rise to 54 years, making it the 4th oldest population in the world.


To address those concerns, the Council for Third Age (C3A), which promotes active ageing here, together with AARP, the US-based organization representing the 50+population, will organize and co-host the Reinventing Retirement Asia Conference in Singapore on January 8 and 9. This is the first time that the conference, which was last held in Japan in March 2007, will be held in Singapore.


Singapore Prime Minister Lee Hsien Loong will deliver the keynote speech for the conference, which will provide a global platform for policy makers, entrepreneurs, business leaders and academics to come together to exchange ideas, innovations and solutions to these emerging issues.


The objective, ultimately, is to be able to define a new set of age-friendly employment policies that will benefit the economy, society and older individuals, and to promote long-term financial planning for all as we age.


“Singapore is ageing. By 2030, one in five Singaporeans will be aged 65 or above. This poses the challenge of developing appropriate policies and programs to accommodate this changing age structure and its impact on the labor force. The retention and engagement of older workers is an important issue, especially when a high percentage of economically-active Singaporeans expect to work beyond the current retirement age of 62,” said C3A Chairman Gerard Ee, citing a recent study on the future of retirement.


“From AARP, a leading authority in ageing policies and issues, we can learn ideas and best practices that can put Singapore at the forefront of ageing issues,” he added. AARP is by far the largest membership organization for people 50-plus in the world, with more than 40 million members.


Bill Novelli, AARP’s CEO, emphasized the importance of sharing best practices and lessons from countries around the world. “AARP has explored ideas from around the world in an effort to share our experience and learn from other countries in an effort to ensure financial security for all. There is no magic formula, but one thing AARP has learned, especially in a shaky, global economy, is that economic growth is clearly linked to the employment of older workers. That is why we are so pleased to be working with C3A in January to further explore these critical issues for the future well-being of older people.”


Highlights of the conference will include the Singapore Roundtable, which will bring together Mr. Gan Kim Yong, Acting Minister for the Ministry of Manpower, Mr. Heng Chee How, Deputy Secretary-General of the National Trades Union Congress, and Mr. Stephen Lee, President of the Singapore National Employers Federation, to share their insights on the nation’s experience in dealing with senior workers. An Asia-Pacific Roundtable will similarly bring together regional leaders from Australia, Japan, and South Korea.


Notable speakers who will present at the inaugural conference include Mr. Kenneth Apfel, former Commissioner of Social Security in the United States; Dr. Sarah Harper, director of the Oxford University’s Oxford Institute of Ageing, Dr Flore-Anne Messy, Administrator of the OECD’s Directorate for Financial and Enterprise Affairs, as well as corporate age management expert Mr. Mirko Sporket and Vice-President of International Consortium for Intergenerational Programs Dr Thang Leng Leng. The conference will cover the following areas:


· Financial Education & Literacy

· HR Strategies for Engaging/Retaining Older Workers

· Lifelong Learning & Training of Older Workers

· Workplace Design for the Ageing Workforce

· Opportunities of an Ageing Population

· Cultural Change and Intergenerational Cooperation

· Media & Messaging: Changing Attitudes & Perceptions


The recent winners of the inaugural AARP International Innovative Employer Award – Alexandra Hospital and Singapore Health Services Pte Ltd (SingHealth) – will also share some of their innovative HR practices which have helped them engage senior workers meaningfully.


The Reinventing Retirement Asia Conference is particularly relevant given that it comes ahead of Singapore’s enactment of re-employment legislation by 2012, to enable more people to continue working beyond the current statutory retirement age of 62.


“This Conference with AARP will help both employers and employees to prepare themselves for the 2012 legislature. Beyond financial security, continued employment beyond retirement will contribute to the vocational wellness of seniors, which is in line with the six dimensions of wellness that C3A promotes,” said C3A Chief Executive Officer Henry Quake.


Reinventing Retirement Asia 2009 will be held on 8 & 9 January 2009 at the Pan Pacific Singapore Hotel. For more information, visit


About Council for Third Age (C3A)

Set up in May 2007, Council for Third Age is an independent body that promotes active ageing, so that seniors can achieve a better quality of life in all the six dimensions of wellness – social, intellectual, physical, vocational, emotional and spiritual. The Council plays a leadership role in driving the thrust towards creating an active ageing culture in Singapore, and partners businesses and community organizations to develop products and services that fulfill the aspirations and interests of seniors.


About AARP

AARP is a non-profit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world’s largest circulation magazine with over 33 million readers; AARP Bulletin, the go-to news source for AARP’s 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.