Mature Market Experts Gem of The Day: Call For Mature Market Experts Advisory Board Nominations


Mature Market Experts: more mature market news and stats more often – Mature Market Advisory Board Members – To move Mature Market Experts to the next level, we are calling for nominations in the following areas:

1. Technology
2. Government
3. Health Care
4. Fitness
5. Travel
6. Lifestyle
7. Finances

One-year term responsibilities will include:

1. At least two blog entries per month on your topic of expertise
2. Conference call attendance at the bi-annual meetings
3. Provide candid and relevant feedback to issues that are brought up at Board meetings

You may nominate yourself or a trusted colleague. Nominations are due by April 3rd.

We will be adding an additional page to the website that will be titled “Advisory Board” with links to each of the members.

Adolescence Again – Your Thoughts on “Middlescence?”

Man with bicycle

Remember those adolescent years? Some of you may wish you return there again. Others may say, “No way!” When we reach our middle years, some suggest we go through a second adolescence called “middlescence.”

In the first adolescent phase, we had to deal with the challenges of moving into adult life and planning for our future. In the second, we consider our future as an aging person, and don’t forget the AARP membership invitation that arrives around your 50th birthday which helps to remind you!

I’m curious to hear your thoughts about going through middlescence. What did you experience? How did you get through it? For those about to enter this period, what are you anticipating about this phase of life?

From a mature marketer’s perspective, what do you see as the opportunities to serve others through this life course transition?

Mature Market Experts Gem of The Day: A Need That Recession Can’t Stop

Mature Market Experts: more mature market news and stats more often – A Need That Recession Can’t Stop – Interesting story in yesterday’s Dallas News that includes a quote from me (Tom Mann of TR Mann Consulting) about how the greying population means job stability for at least one sector of our economy.

Mature Market Experts Stat of The Day: Aging U.S. Population Is Driving Growth In Senior Care Franchising

CB021039Is the mature market about to drive the franchise industry into a period of explosive growth? “Senior home care for baby-boomers is a rapidly growing concern and quickly escalating need in this country. In the next two decades, there will be more than 70 million people over the age of 65.

Furthermore, the average life expectancy has increased 15 years since the 1930’s. Nearly one out of every four U.S. households provides  senior healthcare to a relative or friend aged 50 or older and about 15 percent of adults care for a seriously ill or disabled family member. In hard numbers, about 13 million people are spouses or adult children of disabled older people and have the potential responsibility for their senior care.”

Source: U.S. Franchise News

 Today’s stat compliments of Sandi Cunningham of Modern Babies & Children.

Mature Market Experts Stat of The Day: 50+ Entrepreneurs (and the SBA’s new web site)


The mature market entrepreneurs are a driving force behind the American economy. Mature Americans, aged 55 to 64, create businesses at the highest rate of any age group — 28% higher than the average (source: Kauffman Foundation).

In response to this mature market wave of entrepreneurs, The U.S. Small Business Administration has unveiled a new website, The new site features interactive information and links to help 50-plus entrepreneurs consider the benefits and rewards of business ownership, and to help them make informed choices about business ownership.

Free Online Business School Classes

I haven’t tried this, yet, but it looks interesting. A former Professor of Management at New York University (NYU Stern School of Management), Jack Bloom is offering free on-line business classes to anyone who wants to learn. Each class is about three months. Grades and a certificate of completion are available as an option. The class includes weekly videos and readings. He does not require pre-requisites, so anyone with a desire to learn can take the class.

You can join
the current class on Corporate Strategy which started last week and easily catch up by watching the first 20 minute video. They are currently studying the strategy and future of Google. Next week they are looking at the sub-prime mortgage disaster. They will cover cases from many industries, as well as many ways to understand strategy including the work of Peter Drucker, Michael Porter, and approaches from McKinsey, Bain, Boston Consulting Group, General Electric, The Balanced Scorecard, and a number of strategies for Innovation.Other classes include Corporate Finance, Writing A Business Plan and Raising Capital, Economics, and Marketing.

Marture Market Experts Stat of The Day: Peace Corps 50+ Volunteers

Mature market second careers come in all shapes and sizes. The Peace Corps 50+ dedicated website notes that the number of senior volunteers is growing, in fact, of the roughly 7,500 Peace Corps Volunteers, five percent are 50 or older.