Mature Market Experts Gem Of The Day: Selling To The Boomer / Mature Market?

Mature Market Experts: more mature market stats and news more often- Mature Market Experts members get an awesome discount on this event! – Yes, I’ve blogged about this before, but the lineup of speakers at the event just keeps getting better and so does the price. If you join the Mature Market Experts LinkedIn Group (it’s free to join!) you receive a special price of just $425, or if you bring client / friend from another company, you pay just $695 total for the two of you! But to receive this special pricing, you have to sign up by March 30th. Click here for all the details.

And yes, I’ll (Tom Mann, Managing Partner of TR Mann Consulting and Co-founder of Mature Market Experts) be speaking at the event, but I’m even more excited to be meeting this great roster of experts.

Choosing Marketing Images That Motivate Mature Consumers

j03091501 mature market experts boating

PHOTO FINISH Research, Webinar 

Last year, Creating Results asked several hundred mature adults for their opinions on advertising – and they didn’t hold back.

“There’s nothing there.”
“It’s too cluttered.”
“It’s romantic!”
“It’s unrealistic.”

The result is better understanding of what works and what doesn’t in choosing images that appeal to and motivate different segments of the mature market.

Todd Harff will present the results of this proprietary survey on photo preferences in a webinar on January 28, hosted by the International Mature Marketing Network (IMMN).IMMN Webinar – PHOTO FINISH
DATE: January 28, 2009
TIME: 11:00am EST


In this webinar, Todd will review findings on what photos captivate vs. what photos turn prospects off. Find out how results segment by age, gender, employment status, income and more. Learn insights that can make your communications more effective and help you build relationships with prospects.

Register today to learn how to save money and make your messages motivate mature consumers!

Get actionable data and new insights for your marketing decisions in 2009.

Hot Trends In Marketing To The Boomer and Mature Consumer

CB104866 mature market shopping
I’ll (Tom Mann of TR Mann Consulting) be there will you? I’m scheduled to speak at this upcoming event “Hot Trends In Marketing To The Boomer and Mature Consumer” being sponsored by The International Mature Marketing Network and The MRGA Market Research Global Alliance. The event is being held May 15th in DC. Best of all, I’ve arranged for Mature Market Expert (MME) members to get a special rate of just $425 if you register before March 30th (if you’re not already a member, just join up through LinkedIn . . . it’s FREE to join MME). Also, you should know that there are only 125 seats available for this exclusive event. Here’s the list of confirmed speakers:
Kevin Lavery
Executive Creative Director of MillenniumDirect, the leading resource of marketing and research services in the United Kingdom for the 50+ population and President of the International Mature Marketing Network. Kevin will be the events’ lead-off speaker.
Andrew Nibley
Chairman and CEO of Marsteller, the advertising interactive, event management and production unit of Burson Marsteller, the world’s leading public relations agency, Andy has been a President, CEO or Chairman in four different industries – news, internet, music and advertising.
Sandra Timmermann
Assistant Vice President, MetLife, and Executive Director, MetLife Mature Market Institute. In her role, Sandy is responsible for research, education and consultation on aging and the 50+ market for MetLife and its business partners.
Dr. Carol Orsborn
Senior Strategist with Vibrant, an information sharing website for leading edge Boomer women. Carol has provided counsel to over 100 leading companies in a broad array of industries including AT&T, Pfizer Pharmaceuticals, Prudential, The Walt Disney Company, Hallmark and Visa.
Laurel Kennedy
Founder of the “thinking firm” (part think tank and part consulting) called Age Lessons. She has appeared on national television including CNBC and Comcast TV, and as a keynote speaker before numerous industry and corporate forums. She has consulted for such clients as Johnson Wax, Keebler, Kraft, Kellogg, Quaker Oats, Pepsi and Sara Lee.
Todd Harff
President of Creating Results, a strategic marketing, public relations and advertising agency that drives demand for lifestyle-oriented products and services. Mr. Harff is a nationally renowned expert in understanding and motivating mature consumers. Over the has 15 years, Creating Results has helped government agencies, not-for-profits, Fortune 500 companies and entrepreneurs in a variety of industries build relationships with boomers and beyond.
Jacob Brown
President of In-Depth Research, a strategic market research company specializing in Boomer/Senior Research, Healthcare Research and Technology Research. In-Depth conducts research for many leading companies, including Microsoft, Tivo, United Healthcare, Intel, Varian Medical Systems, Adobe and Disney.
Gerald Linda
President of Gerald Linda & Associates, a 15-year-old marketing consulting firm. The firm provides marketing strategy, planning and research services to a wide mix of large, sophisticated marketers as well as smaller entrepreneurial companies. A second service is adding advertising and public relation agencies with their new business and account planning efforts. His responsibilities have included providing marketing counsel and research needs for such clients as Miller Brewing Company, S.C. Johnson & Son, Inc. and BP Amoco.
Tom Mann
Managing partner of TR Mann Consulting, Tom is a recognized leader in the senior industry.  Previous to starting his own firm, Mr. Mann was the Senior Vice President of Advertising for Erickson Retirement Communities. In addition, he was the publisher of the Erickson Tribune, the nation’s largest monthly newspaper addressing health, active lifestyles for people 62 plus. His firm TR Mann Consulting specializes in advertising, marketing, communications and PR for Baby Boomers and beyond. Their clients include real estate developers, magazine publishers, the travel industry, and companies that sell consumer goods or services to the senior marketplace. Mr. Mann is also the founder of the Mature Market Experts Group.
Let me know if you plan on attending, I’d love to meet you.
Warmest regards,
Tom Mann, Managing Partner
TR Mann Consulting
Co-founder, Mature Market Experts

50+ New England Housing Council Annual Meeting



Thursday, January 29, 2008

4:00-6:00 PM Doubletree Hotel, Waltham

Join the
50+ New England Housing Council for its annual meeting just before BAGB’s Economic Forecast dinner at the Doubletree Hotel in Waltham.

  • Review overall goals and mission of 50+ Council
  • Discuss the 2008 program year
  • Preview 2009 calendar of luncheons and fall symposium
  • Brainstorm content and ideas for the each of the 2009 events

RSVP today to:
(deadline for registration is 1/28/09)

No charge for this event


Doubletree Hotel
550 Winter Street
Waltham, Massachusetts 02451
Click here for directions.
Room location will be posted in the lobby


Addressing Employment and Active Engagement Beyond 50

Reinventing Retirement Conference Examines the

Needs of an Older Workforce in the Asian Context


(Mature Market Press Release) Singapore – A longer lifespan is one of the great successes of the 21st century. But along with that success come challenges. Living longer means having to work for longer in order to have saved enough for retirement, since right now, someone retiring at age 62 can expect to live for another 20 years or more. The recent problems in the international finance system and stock markets also demonstrate the importance of long-term planning in work, savings, and investment to insure a long and prosperous life.


Longer life spans also mean that employers have to be prepared for the challenges of an ageing workforce. The issue is global – the United Nation’s Population Division indicates that the number of people aged 60 and above in the world is expected to triple by 2050. In Singapore, the urgency is especially imminent, since UN projections indicate that by2050, the median age in Singapore will rise to 54 years, making it the 4th oldest population in the world.


To address those concerns, the Council for Third Age (C3A), which promotes active ageing here, together with AARP, the US-based organization representing the 50+population, will organize and co-host the Reinventing Retirement Asia Conference in Singapore on January 8 and 9. This is the first time that the conference, which was last held in Japan in March 2007, will be held in Singapore.


Singapore Prime Minister Lee Hsien Loong will deliver the keynote speech for the conference, which will provide a global platform for policy makers, entrepreneurs, business leaders and academics to come together to exchange ideas, innovations and solutions to these emerging issues.


The objective, ultimately, is to be able to define a new set of age-friendly employment policies that will benefit the economy, society and older individuals, and to promote long-term financial planning for all as we age.


“Singapore is ageing. By 2030, one in five Singaporeans will be aged 65 or above. This poses the challenge of developing appropriate policies and programs to accommodate this changing age structure and its impact on the labor force. The retention and engagement of older workers is an important issue, especially when a high percentage of economically-active Singaporeans expect to work beyond the current retirement age of 62,” said C3A Chairman Gerard Ee, citing a recent study on the future of retirement.


“From AARP, a leading authority in ageing policies and issues, we can learn ideas and best practices that can put Singapore at the forefront of ageing issues,” he added. AARP is by far the largest membership organization for people 50-plus in the world, with more than 40 million members.


Bill Novelli, AARP’s CEO, emphasized the importance of sharing best practices and lessons from countries around the world. “AARP has explored ideas from around the world in an effort to share our experience and learn from other countries in an effort to ensure financial security for all. There is no magic formula, but one thing AARP has learned, especially in a shaky, global economy, is that economic growth is clearly linked to the employment of older workers. That is why we are so pleased to be working with C3A in January to further explore these critical issues for the future well-being of older people.”


Highlights of the conference will include the Singapore Roundtable, which will bring together Mr. Gan Kim Yong, Acting Minister for the Ministry of Manpower, Mr. Heng Chee How, Deputy Secretary-General of the National Trades Union Congress, and Mr. Stephen Lee, President of the Singapore National Employers Federation, to share their insights on the nation’s experience in dealing with senior workers. An Asia-Pacific Roundtable will similarly bring together regional leaders from Australia, Japan, and South Korea.


Notable speakers who will present at the inaugural conference include Mr. Kenneth Apfel, former Commissioner of Social Security in the United States; Dr. Sarah Harper, director of the Oxford University’s Oxford Institute of Ageing, Dr Flore-Anne Messy, Administrator of the OECD’s Directorate for Financial and Enterprise Affairs, as well as corporate age management expert Mr. Mirko Sporket and Vice-President of International Consortium for Intergenerational Programs Dr Thang Leng Leng. The conference will cover the following areas:


· Financial Education & Literacy

· HR Strategies for Engaging/Retaining Older Workers

· Lifelong Learning & Training of Older Workers

· Workplace Design for the Ageing Workforce

· Opportunities of an Ageing Population

· Cultural Change and Intergenerational Cooperation

· Media & Messaging: Changing Attitudes & Perceptions


The recent winners of the inaugural AARP International Innovative Employer Award – Alexandra Hospital and Singapore Health Services Pte Ltd (SingHealth) – will also share some of their innovative HR practices which have helped them engage senior workers meaningfully.


The Reinventing Retirement Asia Conference is particularly relevant given that it comes ahead of Singapore’s enactment of re-employment legislation by 2012, to enable more people to continue working beyond the current statutory retirement age of 62.


“This Conference with AARP will help both employers and employees to prepare themselves for the 2012 legislature. Beyond financial security, continued employment beyond retirement will contribute to the vocational wellness of seniors, which is in line with the six dimensions of wellness that C3A promotes,” said C3A Chief Executive Officer Henry Quake.


Reinventing Retirement Asia 2009 will be held on 8 & 9 January 2009 at the Pan Pacific Singapore Hotel. For more information, visit


About Council for Third Age (C3A)

Set up in May 2007, Council for Third Age is an independent body that promotes active ageing, so that seniors can achieve a better quality of life in all the six dimensions of wellness – social, intellectual, physical, vocational, emotional and spiritual. The Council plays a leadership role in driving the thrust towards creating an active ageing culture in Singapore, and partners businesses and community organizations to develop products and services that fulfill the aspirations and interests of seniors.


About AARP

AARP is a non-profit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world’s largest circulation magazine with over 33 million readers; AARP Bulletin, the go-to news source for AARP’s 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

What To Do In A Bad Economy: Stop Marketing!


My fellow Mature Market Experts, I thought I’d share a great take on the economy and marketing’s relationship by Charles Osgood (just click here). If you love Dr. Seuss, you’ll love this!

By all means, it you want to guarantee that you have no chance at success, stop or cut back your marketing and advertising efforts.

If, however, you are interested in gaining sales and market share in the boomer or senior market space, I recommend you contact some mature marketing experts (preferably my team at TR Mann Consulting).

PS  I’ll be speaking at and attending the International Council on Active Aging’s upcoming Conference (December 4th thru 6th) at the Henry B. Gonzalez Convention Center in San Antonio, Texas. Let me know if you’re attending, so that we can try to catch up.


Can Google make you smarter? Is the more you Yahoo, the better?

A new study suggests that searching online could be beneficial for the mature brain. A study  conducted by  Dr. Gary Small has been in all the news this week.  


Join us Wednesday evening  as Gary  discuss how your brain changes  using today’s  technology.


iBrain:  Surviving the Technological Alteration of the Modern Mind


Date:               Wednesday Evening, Oct 22, 2008


Moderator:      Jeff Zimman – CEO, Posit Science


Speaker:         Gary Small, MD, Director of the Aging and Memory Research Center, Semel Institute


Location:        Wilson Sonsini – 950 Page Mill Road, Palo Alto  


Time:               6:00PM Registration, Hors d’oeuvres and Networking


                        7:00PM Presentation and Panel Discussion



$20.00 in advance on the website


$25.00 Walk-ins at the door (cash or check please, no credit cards accepted at door)


Here is the  buzz …   If you think our constant use of the internet, blackberry’s, iPods, text-messaging and video games have changed our lives and our children’s lives, here’s some breaking news:  Our frequent use of technology has not only altered our lives, it’s altered our brains.


Gary Small, M.D., one of America’s leading neuroscientists and one of the leading medical experts on memory and brain fitness, discusses the remarkable brain evolution caused by the constant presence of technology today, separating the digital natives – those born in the computer age – from the digital immigrants, those who discovered computer technology asadults.   Join us as Gary discusses:


·         Techno-Brain Burnout -psychological and brain stress from too much technological exposure


·         I Can Quit Any Time I Want — how we can, indeed, be addicted to, the internet, games, social networking ,our e-mail and more – Find out what happens in our brain when we see messages that we like.


·         Brain Gap – Technology Dividing Generations – gap between young digital natives and older adults.


Gary Small, M.D – Director of the Aging and Memory Research Center at the Semel Institute for Neuroscience and Human Behavior Dr. Gary Small is a professor of psychiatry at the UCLA Semel Institute and directs the Memory and Aging Research Center and the UCLA Center on Aging. He is one of the world’s leading experts on brain science and has published numerous books and articles. Scientific American magazine named him one of the world’s top innovators in science and technology, and he frequently appears on The Today Show, Good Morning America, 20/20 and CNN. Dr. Small has invented the first brain scan that allows doctors to see the physical evidence of brain aging and Alzheimer’s disease in living people. Among his numerous breakthrough research studies, he now leads a team of neuroscientists who are demonstrating that exposure to computer technology causes rapid and profound changes in brain neural circuitry.


Jeff Zimman is the co-founder and Chairman of Posit Science. From 2003 to 2008 he served as President and CEO of the company. He now chairs the Board of Directors and focuses his full-time efforts at the company on strategic relationships and corporate development. For the past two decades, Jeff has been involved with healthcare, information technology, and consumer products companies in implementing strategies leading to successful funding, high growth, and liquidity. Jeff is a former Venture Partner of VSP Capital, a former Managing Director of Lazard, where he founded and ran the investment bank’s early stage advisory business, and a former partner of Cooley Godward, where he headed the corporate and securities practice in the law firm’s San Francisco office. In addition to running these high-growth service businesses, he has served on the boards of several start-up companies. Earlier in his career, Jeff was an award-winning newspaper reporter, covering business and technology. He earned his AB degree at Bowdoin College and his JD and MBA degrees at Stanford University.


Release by:

Susan Ayers Walker, Technology Journalist

Managing Director, SmartSilvers

(office)    650-854-1146

(fax)         650-854-1889

(cell)        415-265-1045

(skype)   wra7562