Mature Market Experts Gem Of The Day: The Siren Call Of The Vitality Calculator

aarp-calculator1 Mature Market Experts: more mature market news and stats more often – Vitality Calculator – I’m fascinated by the “vitality calculators” popping up on all the mature market sites. From a marketing perspective, it makes absolute sense to try to engage your site visitors. People want to be reassured that they will live forever. That being said, I can’t imagine anyone being motivated to change their lifestyle from a “calculator” as simplistic as this . . . or as computer programmers used to say, “garbage in, garbage out.”

I like to remind TR Mann Consulting’s clients, that clicks don’t equal satisfaction . . . don’t insult the intelligence of your readers . . . they won’t come back.

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