Mature Market Experts Stat of The Day: Boomers and Cars

j0395991 cars and mature market

Mature Market Experts: more mature market news and stats more often – Baby Boomers buying cars – According to J.D. Power & Associates, boomers will account for 57.5% of all the new vehicles sold in the U.S.

Think about that. 57.5%! Think about all the services and products attached to car ownership. Do you think some of these should be reshaped to better suit boomers’ wants and needs? Do you think some of the marketing could capitalize on this opportunity?

I do.

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