Mature Market Experts Stat of The Day: Search Engine Usage

google mature market

Mature Market Experts: more mature market news and stats more often – Search Engines – Believe it or not, aside from some vision and site navigation differences, the mature market has pretty much the same internet search habbits as the younger generations. To me this seems pretty obvious, after all, anyone with a brain quickly discovers (or learns from their kids) the easiest way to find things. “Seventy-one percent of 60-somethings and 52% of 70-somethings had used a search engine in the past week, compared with 77% of 18- to 34-year-olds. (Of course, since the survey was conducted online, the respondents were likely to be fairly tech-savvy.)”

Despite the fact that the mature market now is the most important demographic online (they have the most disposible income), I’m constantly amazed at how few companies pay attention to this as they prepare their on-line marketing.

Stat source: Advertising Age


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