Mature Market Experts Stat of The Day: In-store Assistance

CBR002039 mature market sales

Mature Market Experts: more mature market news and stats more often – In-store Assistance – Want to sell more products in this recession? Then I have a suggestion . . . treat the mature market like gold when they come into your store. Research shows us that they have the time, money and patience/attention span to listen to a highly trained sales person . . . and that they will appreciate your effort! According to a study by the Consumer Electronic Association and TNS Compete,“The majority of older Americans are comfortable researching and purchasing electronics products, and the internet is a widely tapped research tool. But many also lean heavily on in-person information sources. 63% percent spoke with a sales associate in person when researching their consumer-electronics purchases, compared with 47% of those 18 to 49.”

If your team needs some mature market sales training or marketing assistance, our team at TR Mann Consulting can help.


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