Mature Market Experts Gem of The Day: Martha Stewart and KB Homes Team Up For First Retirement Community

martha_stewart mature market experts

Mature Market Experts: more mature market news and stats more often: KB Homes and Martha Stewart team up on active 55 retirement community – Martha Stewart and the mature market? KB Homes and Martha Stewart have teamed up for their first active 55 retirement community. According the KB website, the new retirement community is coming soon to La Quinta, CA, and is inspired by classic California Spanish style architecture. Martha has a huge fan base and heads up a powerful media company, so there are obvious opportunities to spread the word for KB Homes. If you visit the KB site, you’ll see one of Martha’s video cut-ins.

Martha seems to be taking a real interest in the Baby Boomer / mature market space . . . she opened the Martha Stewart Center for Living at Mount Sinai Medical Center in October 2007.

Martha Stewart and her mom at the Martha Stewart Center for Living Grand Opening.

Martha Stewart and her mom at the Martha Stewart Center for Living Grand Opening.

Martha Stewart also headlined a Senate Aging Subcommittee hearing in April of 2008 designed to push for the expansion of recruitment and training of Senate Aging Subcommittee to meet the needs of the 78 million mature market members about to join the Medicare ranks, as well as provide assistance to the 44 million Americans serving as caregivers.

 

As someone who has helped sell A LOT of retirement community real estate, I can tell you that peer to peer testimonials, unstaged and unscripted is one of the most powerful tools you can use. While I was at Erickson heading up the advertising, we never used models or stock photography. Why? Because I believe Boomers / the mature market have an incredibly refined  B.S. detector.

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