Mature Market Experts Stat of The Day: Video Games

CB041354 mature market video games

Mature Market Experts: more mature market news and stats more often: Video Games –“Twenty-four percent of Americans over age 50 played video games in 2007, up from 9% in 1999, according to the Entertainment Software Association. People age 55 and older account for less than 10% of Nintendo hardware sales. That’s a slight increase from about four years ago, when the previous generation of game consoles peaked, Harrison says. Seniors have “opened up the aperture of people who previously would’ve not considered themselves to be gamers,” he says. Nintendo has been bolstering its senior-friendly image, partnering with retirement communities, including Erickson, which has received 15 free Wiis.”

Source: Aging In Place Technology Watch

Note: When I was at Erickson, heading up the advertising team, the brilliantly creative interactive team produced a series of incredibly cool/funny videos that lead to the Nintendo/Erickson relationship.

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