Mature Market Experts Stat of The Day: Softball’s Rapid Rise In Popularity Among Boomers And Seniors

ph03476i mature market softball

Mature Market Experts: more mature market news and stats more often: Softball’s Rapid Rise In Popularity Among Boomers And Seniors –It is estimated there are more than 1.3 million men and women over the age of 50 now playing softball, and the numbers continue to increase. Softball has always been the most popular amateur team sport in the United States, with more than 40 million participants nationwide.

Not surprisingly, senior softball players come from all walks of life. Doctors, lawyers, CEO’s, professionals, business owners, government workers, tradesmen, and retired civilian and military leaders all gravitate to senior softball. You are apt to see, at the local level, business and political leaders — a veritable community who’s who. As the upward trend continues, community park and recreation departments will likely face the challenge of accommodating this exploding demographic. Local park leagues are forming in all parts of the country and will continue to grow as baby boomers come of age. A small community, like Fountain Hills AZ, supports two leagues: a 50+ and 65+ leagues and holds two regional tournaments annually. In Clifton Park, NY there is a senior league that offers seniors a choice between slow-pitch and modified pitch softball. Called the the Capitol District Senior Softball League, players can log on to its website to find their team’s W-L standing, bylaws and rules. This particular league is very social, too, with picnics, a golf outing and, at season’s end, a banquet.”

Source: Baby Boomer Knowledge Center

Note from Tom Mann: Is your retirement community adjusting to today’s more active mature market? If you still have a shuffle board court you could be in trouble,  “image” alone could be killing your marketing efforts.

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