Mature Market Experts Stat of The Day: Marketing to Boomers and Seniors – 58 Segments and 13 Life Stages

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Identifying key stages, like grandparenting, will go a long way towards improving your marketing.

Identifying key stages, like grandparenting, will go a long way towards improving your marketing.

Mature Market Experts: more mature market news and stats more often: Marketing To Boomers and Seniors — When it comes to tracking and categorizing the financial habits of the growing populations of Baby Boomers and Seniors, Claritas developed an effective demographic segmentation system called PRIZM NE (for more information visit www.claritas.com) which is particularly insightful for producers of annuity and life insurance products. As I’ve said, over and over to my clients, “It’s about stage NOT age!” Claritas’ system breaks down U.S. households by financial behavior across 58 segments within 13 life stage groups going back to 1987, which is a very helpful beginning. That being said, the surest way to develop a real relationship with potential customers is to engage them in a meaningful relationship. This PowerPoint outlines some ways to do that: TR Mann Consulting – Relational Marketing

PS  GRAND Magazine, one of TR Mann Consultings’ clients, offers an exceptional opportunity for marketers to capture an audience at a highly defined stage, at an exceptional cost per thousand. Grandparents will continue to spoil and spend money on their grandchildren even in the worst economy.

 

 

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