Mature Market Experts Stat of The Day: Celebrity Endorsements

The mature market is not won over by celebrity endorsements according to a consumer poll in the UK conducted by YouGov. “A well known face fronting an advertising campaign is no longer a guarantee of success, with 46% of older consumers actively turned off, 39% ambivalent and just 11% more positive as a result.”

Source: PRLog.org 

By the way, Seth Godin has an interesting blog entry about marketing to seniors / boomers and Psychographics vs. demographics . . . or as I say “stage NOT age.”

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