Mature Market Experts Stat of The Day: Celebrity Endorsements

The mature market is not won over by celebrity endorsements according to a consumer poll in the UK conducted by YouGov. “A well known face fronting an advertising campaign is no longer a guarantee of success, with 46% of older consumers actively turned off, 39% ambivalent and just 11% more positive as a result.”


By the way, Seth Godin has an interesting blog entry about marketing to seniors / boomers and Psychographics vs. demographics . . . or as I say “stage NOT age.”


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: