Mature Market Experts Stat of The Day: Boomers Driving Condition-Specific Supplement And Functional Food Trend

CB022214The Mature Market, particularly Baby Boomers, is driving one of the hottest trends in supplements and “functional” foods. With traditional health care costs continuing to rise unfettered, Boomers are looking towards preventative health care methods, rather than reactive methods. As I said in my presentation at last week’s International Council on Active Aging Conference, everyone knows they’re supposed to be exercising and eating healthy foods . . . the key is for companies to make it easy. So sure, I’m happy to have some extra vitamins in my Coca-Cola.

According to a NutraIngrediants-USA.com article:

Long-term health benefits and prevention are the leading motivators, particularly for Baby Boomers, who are big on supplementation as a means to wellness,” said Packaged Facts publisher Don Montuori.

In 2005, according to Packaged Facts’ report, products marketed for condition-specific benefits accounted for a large proportion of new product introductions which rose by 33 percent.

“Age-related condition-specific products, including weight, diabetes, joint, and eye health, as well as heavy emphasis on the Os – Omega-3s and organics – will continue to proliferate in the years ahead,” said Montuori.

The Natural Marketing Institute released similar results in August as part of its 2005 Health & Wellness Trends Database. With a compound growth rate of 17 percent over the past five years, the firm identified the most popular condition-specific supplements as being those for joint, heart and osteoporosis or bone health.

Packaged Facts’ report also highlighted alternative delivery systems for nutraceuticals, such as food and beverage, that it says are growing at a faster rate than the traditional supplements category.

“We can also expect functional foods and beverages to continue stealing some of the thunder from traditional supplements,” said Montuori.

Source: NutraIngredients-USA.com

PS    Here are some photos from San Antonio and the ICAA Conference, which by the way, was one of the best run conference’s I have ever attended. My hat is off to Colin Milner and his team. Just double click on the smaller images for a larger view:

Very cool star made of soda cans hanging in the conference center.

Very cool star made of soda cans hanging in the conference center.

Here's a close-up of the soda can star.

Here's a close-up of the soda can star.

Kathleen Passanisi, Hall of Fame Speaker, Author and Humorist was incredibly funny and informative.

Kathleen Passanisi, Hall of Fame Speaker, Author and Humorist was incredibly funny and informative.


 

 

 

 

 

 

 

 

 

 

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: