Mature Market Experts Stat of The Day: Music

Not only are groups like The Eagles playing longer, their mature market fans are still buying.

Not only are groups like The Eagles playing longer, their mature market fans are still buying.

FACT: The mature market loves their music AND they have the disposable income to buy it (as opposed to pirating it).

“More than 70 percent of the 76 million baby boomers in the U.S. report buying music in the past year, making it the most important buying segment for CDs and an increasingly important market for digital downloads, according to a new study. Consumer surveys focusing on music purchasing habits of baby boomers were conducted by The NPD Group for the “Boometrics” study, on behalf of National Association of Recording Merchandisers (NARM) and AARP.”

Source: “Boometrics” Study Sees Billion Dollar Market Potential for Music Sellers

Regardless of what you are selling, don’t belief the myths that are often attached to the mature market (for example, seniors are not interested in new music . . . seniors are not buyers). They have more money than anyone else and should be highly respected. The last time you were in a music store, did it feel like it was designed for the mature market or someone way younger? I think you know the answer.

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