Mature Market Experts Stat of The Day: Improved Health Through Volunteering

Foster Grandparents is just one of the ways Senior Corps gives back.

Foster Grandparents is just one of the ways Senior Corps gives back.

What does the mature market look for in volunteer opportunities? Senior Corps taps the skills, talents, and experience of nearly 500,000 Americans age 55 and older to provide a wide range of community services such as Foster Grandparents, Senior Companions and RSVP Programs. 94% of Senior Corps volunteers report that their service has improved their knowledge, health, or social connectedness.

Source: SeniorCorps.org

One of the best ways to connect with the mature market is provide them with a meaningful way to connect with you and the community. And remember, boomers are less likely to volunteer out of a sense of obligation or guilt than the previous generation of seniors. For them, it’s more about self-esteem, self-worth, and personal development. In your marketing materials try to involve, inform, and inspire (which was the mantra I created for the Erickson Tribune and Retirement Living TV).

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