Mature Market Experts Stat of The Day: The Mature Market Online

Boomer / Senior / Mature Market Stat of the Day – “Baby Boomers also go online more frequently than do most Americans. Seventeen percent of adults ages 35 to 54 log on more than once a day, compared with 12 percent of non-Boomer adults, reports Mediamark Research, Inc. Twenty-one percent of Boomers go online once a day, versus 16 percent of non-Boomer adults. And Boomers spend a greater amount of time online as well. According to data from comScore Media Metrix, Baby Boomers (adults ages 35-54) spend more time online than any other demographic group. Not only are more of them online, but they go on the Internet for more time – an average of 22.2 days per month versus an average of 15.2 days per month for 18- to-24-year-olds. The average Baby Boomer spends more time online than any other age group.”

Source: Targeting Boomers. American Demographics.

Understanding how seniors “see” online is essential to your business’ success. Perhaps the strongest “online aging simulator” I have ever seen was developed by my TR Mann Consulting partner David Weigelt and his team. I promise you, this is well worth seeing.


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