Mature Market Experts Stat of The Day: TV Viewing Habits

Boomer / Senior / Mature Market Stat of the Day – “Boomers make time for 25+ hours of TV watching a week, though retired Boomers log in 12 more hours in front of the boob tube than do Boomers with kids. Nine in 10 Baby Boomers watched TV “yesterday.””

Source: Targeting Boomers. American Demographics.

Retired seniors watch more news than their younger counterparts. The beauty of this is that you can cheaply roadblock noon news in almost any market and reach the bulk of your audience. In addition, thanks to technology, TV commercial production no longer has to be the expense it once was. And remember, peer to peer testimonials work extremely well with the mature market.

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