Mature Market Experts Stat of The Day: Medical Websites

Medical/health information web sites drew 69 million unique visitors in July, up 21% from a year ago. The biggest gainer? Steve Case’s Revolution Health Networks, up 182% to 11.3 million unique visitors . . . and quickly catching up with WebMD’s 17 million unique visitors. You think that Boomers/Seniors/the Mature Market had something to do with this? To see more interesting stats (particularly on online health care website ad display rates and click-through rates that can help your marketing to the mature market) click here.

Source: comScore

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: