Mature Market Experts Stat of The Day: Medical Websites

Medical/health information web sites drew 69 million unique visitors in July, up 21% from a year ago. The biggest gainer? Steve Case’s Revolution Health Networks, up 182% to 11.3 million unique visitors . . . and quickly catching up with WebMD’s 17 million unique visitors. You think that Boomers/Seniors/the Mature Market had something to do with this? To see more interesting stats (particularly on online health care website ad display rates and click-through rates that can help your marketing to the mature market) click here.

Source: comScore


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