Mature Market Stat of The Day: Computer Usage

“The mature market who range from 55 to 64 years old are 44% more likely to use a computer than those who range from 65 to 74. While some of this may be explained by retirement, most of it is driven by a generational divide in computer use. Seniors who range from 55 to 64 years old today currently use computers in the workplace at a higher rate than people in their 60s and 70s did at earlier ages. As current 55- to 64-year-olds mature into their 60s and 70s, they will continue to use computers. Therefore, in 10 years, there will be 2.5 times as many adults who range from 65 to 74 years old using computers as there are today. This growth comes from two areas: the greater use of computers by older individuals (the generational wave of computer use) and the increased total number of people in each group (population dynamics).”

Source: The Aging of The Population and It’s Impact on Aging, study commission by Microsoft and conducted by Forrester Research, 2003

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