Mature Market Experts Stat of The Day: Voting

Want to win the election? You better understand the mature market.
Want to win the election? You better understand the mature market.

People aged 65 and older consistently vote in higher proportions than other age groups. In 2000, 67.6 percent of the mature market, compared with 49.8 percent of those aged 25 to 44, said they voted; of all the votes cast that year, some 20 percent were by seniors age 65 and older.

Source: The 65+ in the United States report, Dr. Velkoff and co-authors Wan He, Ph.D., Manisha Sengupta, Ph.D., and Kimberly A. DeBarros of the Population Division, U.S. Census Bureau

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One Response

  1. A timely stat — would love to see more voting-related stats as the election gets closer. I’m in the midst of researching how older voters feel about older presidential candidates and the “whys” behind it.

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