Leading Senior Experts Consortium Continues To Grow

And now, a word from our sponsor: TR Mann Consulting. Boomer / Senior / Mature Market Stat of the Day – The numbers are staggering.

In 2010 the 65+ population will be at roughly 40 million, quickly rising to more than 54 million by 2020. When you consider these are the people who hold the bulk of the country’s money and are undergoing significant life changes, they will drive the lion’s share of our economy. To prepare for that, I’ve put together a strategic all-star team of mature market experts. This unique team makes us an incredibly different marketing team.

TR Mann Consulting has recently added Gary Applebaum, M.D, Geriatrician, one on the country’s foremost experts on geriatrics; Marks, Thomas, Architects designer of some of the nation’s finest retirement communities; David Weilgelt of Immersion Active, leaders in on-line marketing to seniors, and Anirban Basu, the founder of Sage Policy and Chief Economist of the Associated Builders and Contractors (national).

Here’s a little more dirt on my new teammates:

Gary Applebaum, M.D, Geriatrician

Currently, Dr. Applebaum continues to practice medicine at Levindale Hebrew Geriatric Center and Hospital. He received his M.D. from the University of Pennsylvania, trained at the Johns Hopkins University and is board certified in Internal Medicine and Geriatrics. He is also a partner and investor in an early stage venture capital fund, Nobska Ventures. A winner of the prestigious honor of National Geriatrics Clinician of the Year, Dr. Applebaum is one of the foremost experts on geriatrics. Mr. Applebaum established the Erickson Health system for Erickson Retirement Communities and has testified at a congressional hearing for the U.S. House of Representative, Select Committee on Aging. Gary is extremely talented at helping companies set up continuing care retirement communities, assisted living and nursing facilities, and health care surveys.

David Weigelt, Interactive Technology

The co-founder of Immersion Interactive, David Weigelt and his team, are leaders in developing on-line marketing campaigns designed specifically for boomers and seniors. They have a proprietary approach to plan, deploy, manage, and optimize an online advertising campaign that effectively targets 50-plus Internet users and uses an extensive database of media publishers to specifically target different groups of mature users. Through ongoing research and testing they have developed a comprehensive set of best practices and an alternative means of delivery that yield higher click-through and conversion rates. And once implemented, they develop unique methods to optimize and retarget your campaign to ensure your best return on ad spend (ROAS).

Anirban Basu, Economist

The founder of Sage Policy, Anirban Basu is one of the Mid-Atlantic region’s most recognizable economists, in part because of his consulting work on behalf of numerous clients, including prominent developers, bankers, brokerage houses, energy suppliers and law firms. On behalf of government agencies and non-profit organizations, Mr. Basu has written several high-profile economic development strategies. Mr. Basu was also recently named the Chief Economist of the Associated Builders and Contractors (national).

Marks, Thomas, Architects

Marks, Thomas, Architects is one of the nations’ premier architectural firms. They are nationally known for designing environments and communities that have the power to inspire and transform while preserving, conserving and enhancing both natural and built environments for future generations. Their designs promote ecologically responsible, cost-effective, productive and healthy places to live, learn, work and play.

So what do we all do? TR Mann consulting specializes in: selling real estate (condominiums, active 55, retirement communities, continuing care, assisted living, and nursing care); marketing to boomers/seniors; and creating profitable, award-winning media. Each of the partneres in this independent marketing firm has over 15 years experience in their area of focus. Recognized as industry leaders, this team founded the Mature Market Experts which has grown into an international networking group. TR Mann Consulting’s clients range from national publications, like GRAND Magazine, to some of the world’s largest publicly traded builders. In short, if you’re trying to sell or reach the senior market, we’re your team.

 

Marks, Thomas, Architects is one of the nations’ premier architectural firms. They are nationally known for designing environments and communities that have the power to inspire and transform while preserving, conserving and enhancing both natural and built environments for future generations. Their designs promote ecologically responsible, cost-effective, productive and healthy places to live, learn, work and play.

So what do we all do? TR Mann consulting specializes in: selling real estate (condominiums, active 55, retirement communities, continuing care, assisted living, and nursing care); marketing to boomers/seniors; and creating profitable, award-winning media. Each of the partneres in this independent marketing firm has over 15 years experience in their area of focus. Recognized as industry leaders, this team founded the Mature Market Experts which has grown into an international networking group. TR Mann Consulting’s clients range from national publications, like GRAND Magazine, to some of the world’s largest publicly traded builders. In short, if you’re trying to sell or reach the senior market, we’re your team.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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