Mature Market Experts Stat of The Day: The Red Hat Society

Sue Ellen Cooper, The Exalted Queen Mother of the Red Hat Society.

Sue Ellen Cooper, The Exalted Queen Mother of the Red Hat Society.

The Red Hat Society, an organization for women over 50, has at least 1.5 million members across 50 states and 30 countries.

Source: Steven McElroy, New York Times (10/11/06)

Never, never underestimate the human need to belong. What happens when you retire? What is your identity? Sadly, our work obsessed culture doesn’t know how to catalog people once they are no longer working. Does your organization help the mature market feel valued? Do you make them feel like they belong?

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