Mature Market Experts Stat of The Day: Aging and Vision

Does your company understand the importance of designing for a population of seniors with failing vision?

Does your company understand the importance of designing for a population of seniors with failing vision?

Today, I’m posting about something near and dear to my heart . . . vision. You see, my Dad has macular degeneration, so I’ve seen the impact it can have on a person’s life. Sadly, this condition has rendered him close to blind.

 

Understanding loss of vision and its impact is a key to success with the mature market. Vision, or lack of, should be a key consideration for everything from your advertising design to your product design (take a look at this article to see some companies that are getting it right: wall-street-journal-designing-for-the-senior-set) I’ve seen some simple mistakes that major companies are making that are easily knocking down advertising response by over 50%.

 

Currently, more than 38 million Americans age 40 and older have significant vision impairment and eye disease – 3.3 million of them are blind or experience low vision. About 35 million Americans age 40 and older, have an age-related eye disease such as age-related macular degeneration (AMD), cataract, glaucoma, and diabetic retinopathy. That number is expected to grow to 50 million by 2020.

 

Vision impairment and eye disease are not only a significant cause of disability and lost independence, but also have a huge economic impact, costing the U.S. $68 billion annually in direct healthcare costs, lost productivity, and diminished quality of life.

 

Source: Alliance for Aging Research, 2007

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