Mature Market Experts Stat of The Day: Anti-Aging Products

Boomers, unwilling to give up their youth, are pouring $30 billion a year into anti-aging products. An AARP survey found that 35% of the mature market have tried anti-aging cosmetics and that 53% of seniors use hair color to hide the gray. It is estimated that in the next three years, anti-aging will be a $50 billion industry.

 

Source: Evolution of the Link Between Business and Aging, H. Dennis

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