Mature Market Experts Stat of The Day: Fashion

Boomer spending on fashion continues to climb.

Boomer spending on fashion continues to climb.

Boomers spent an estimated $42.7 billion on apparel in 2004. But they don’t wear the same sizes they wore at age 18. Clothing stores are opening across the U.S. that specialize in great-looking apparel for the mature market –clothing that has verve as well as elastic waistbands.
Source: Tapping the Boomer Marketplace, by Mary Furlong, 2007

 

“The 21st century is about lifestyle, it’s not about age.”– Chris Lee, discussing fashion store Forever 21
 
 
 

 

Or as I have long said, “Stage NOT age!” What stage of life is your product targeting? What’s their current lifestyle? How do they view themselves?
 
 
 

 

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