Mature Market Experts Stat of The Day: Grandparents rock!

Grandparents are spending some serious cash on their grandkids.

Grandparents are spending some serious cash on their grandkids.

Grandparents are a major consumer market. There were 69 million U.S. grandparents in 2000, a number expected to grow to 80 million by 2010, and they spend a median of $489 per year on their grandchildren, about $30 billion annually.Source: AARP Special Study, 2002

U.S grandparents and the mature market:
– Over 75% of the 50+ market are grandparents

– Average age of the first-time grandparent is 47

– Over 70 million grandparents in the U.S. (More than the entire population in the U.K.)

– 4,000 Baby Boomers become grandparents every day

– The 50+ population is projected to grow to 23% in the next ten years while growth in the 18-49 segment will be flat

Source: GRAND Magazine, www.GRANDMagazine.com

 

 

 

 

 

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