Mature Market Experts Stat of The Day: Seniors Buy Cars

 

The mature market keeps buying cars!

The mature market keeps buying cars!

Seniors purchase more than 40% of all new cars and over 80% of the luxury new cars.

Source: U.S. Census Bureau

While the car is becoming increasingly “intelligent,” with innovative applications of information technology to assist younger and older drivers alike, these novel systems present their own problems. A major challenge for the auto industry is how to develop and integrate these innovations into the car of tomorrow with drivers who have decades of experience driving the car of today.

Source: Joseph F. Coughlin, in: Generations Winter 2004-2005

 

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