Mature Market Experts Stat of The Day: What Do They Buy?

        What’s the mature market buying? Younger boomers spend 11 percent more than average (among the population as a whole) on pets, toys, and playground equipment. Mortgage payments consume 38 percent more than average of younger boomers’ budgets, and they spend 10 percent less than average on life and other personal insurance.

        Older boomers spend 11 percent less than average on children’s items, but 50 percent more on china and silver, to upgrade their homes. They also spend 13 percent more than average on women’s apparel and 11 percent more on men’s apparel. In addition, older boomers spend 23 percent more than average on hotels and vacation homes and 20 percent more than average on life insurance and personal insurance.

Source: MetLife profile of American baby boomers

 

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