Mature Market Experts Stat of The Day: 65+ Seniors with Arthritis

arthritis hands

        The number of U.S. consumers age 65 or older with doctor-diagnosed arthritis will more than double, from 15.7 million in 2002 to 33.3 million in 2030.

Source: The Centers for Disease Control

Note: Let me state the obvious, most companies still don’t get this. Designing packaging to accommodate this market is a good idea. Have you tried to get the wrapping off a new CD case lately? Also, a great publication that really tackles the challenges of this disease is Arthritis Today published by my good friends at The Arthritis Foundation.

 

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