Mature Market Experts Stat of the Day: Health Clubs

Seniors are flocking to health clubs

        Older Americans represent the largest growth opportunity for health clubs and fitness centers. Over the past 15 years, the defining characteristic of industry change has been the growth in the population of older health club members. In 2004, there were 10.2 million members over the age of 55, an increase of 562% over 1987. People over 55 now represent nearly a quarter of all health club members, according to the International Health, Racquet and Sportsclub Association. 

        Started in 1992, Silver Sneakers offers classes that focus on problems caused by aging, such as poor balance and loss of muscular strength. Today, SilverSneakers has grown to over 4 million Medicare participants and is offered by 29 independent health insurance providers, as well as national organizations such as AARP, United, and Humana.

        Smart Americans are looking for wellness programs rather than reactive medicine.

 

 

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